Comments on: How to Cultivate the Socialization of Your Business

By: The Red Couch Review

The Red Couch Review — Sat, 14 Aug 2010 18:53:50 +0000

“A way for your marketing to succeed is to take the approach of a sociologist, an anthropologist and a philosopher rather than a traditional marketer.”—Marketing Sociologist, Richard Kelleher

By: every

every — Sat, 14 Aug 2010 05:48:59 +0000

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By: marketingociologist

marketingociologist — Sat, 07 Aug 2010 10:30:59 +0000

“A way for your marketing to succeed is to take the approach of a sociologist”

Couldn't agree with you more!
Richard Kelleher
World's first Marketing Sociologist

By: Sean SEO Marketer

Sean SEO Marketer — Mon, 02 Aug 2010 05:07:10 +0000

How much influence do you have in your social network is the first thing you need to check. Transparency and creativity are the two basic factors that can influence your audience.

By: Delroy A. Whyte-Hall

Delroy A. Whyte-Hall — Sun, 01 Aug 2010 14:12:59 +0000

As entrepreneurs, it's important that we adapt to the socialization process to help us move our company in the right direction. Reason? I agree with Adam that we do need to extend our way of doing business so that they are responding to consumers at the right point to become trusted and a part of the community.

Delroy A. Whyte-Hall
http://www.whyehallsocialmedia.webs.com

By: Dean

Dean — Sat, 31 Jul 2010 23:32:00 +0000

Social media is great and can build up a buzz about a topic very quickly,
The individuals are able to compete with the big players, meaning through social media and forums you can find joint venture partners to promote your products and get massive amounts of traffic to your website.
The little guy is starting to have an edge, online and communities are forming in the 1000′s

By: Bryan House

Bryan House — Sat, 31 Jul 2010 00:03:11 +0000

Great article. Your point about the content and context is a valuable one for marketers. Publishing content is no longer enough – the conversation around the content is just as important as the content itself, the old “if a tree falls in the woods…” concept. We've coined a term for this, Social Publishing, to highlight this intersection of content and community on the Web.

By: Jason Sullivan

Jason Sullivan — Fri, 30 Jul 2010 21:21:35 +0000

Good article. Virtually all companies are lagging when it comes to leveraging each of their employee's social media abilities. All of us have hundreds of friends on Facebook; surely companies could find a way to utilize the social media capabilities of each employee in some form of productive manner. In the future, a lot of hiring decisions will factor your presence on the social side of the web. How many friends do you have? Do you have a blog? These things will matter in hiring decisions in the future, because they are assets; assets just as real as your academic degree

Jason
http://www.facebook.com/pages/StartupSidekick/1... (Follow us on Facebook for more entrepreneurial advice)

By: Chris Dowell

Chris Dowell — Fri, 30 Jul 2010 19:20:36 +0000

Great blog post and I agree we have moved from single relationships to relations. Social Media gives us little guys a competitive edge over the big companies who for the most part, don't get it yet.

By: Sara Thurston

Sara Thurston — Fri, 30 Jul 2010 14:09:00 +0000

Excellent article, Adam — and something every brand and product manager needs to know.