Comments on: Video: Marketing Lessons From the Grateful Dead

By: Evolve Marketing Group

Evolve Marketing Group — Thu, 16 Sep 2010 03:42:00 +0000

We are looking forward to read this book. It seems to have a lot of new ideas that we can use in the company.

By: modular homes

modular homes — Sat, 31 Jul 2010 12:29:31 +0000

well, i look this site Blogger in the Spotlight Video Interviews … I often refer to the Grateful Dead in my own marketing and branding books and … book that was released for pre-order!

By: Elena

Elena — Tue, 27 Jul 2010 03:48:36 +0000

I sat in on a webinar with David Scott last year and when he mentioned The Dead, a very Very VERY large smile came to my face. Aside from my personal connection with this topic (as a deadhead and PR pro), he is absolutely spot on with this. By doing what everyone else thought was bad practice in the music industry (i.e. encouraging free distribution of their music), this band made millions, encouraged decades of lifelong fans, and spawned an entire genre of jam-bands who model after The Dead. Some of those bands also make millions with this approach, and the jam-band scene drives the live music industry.

We live in a digital world and media IS and WILL be shared. I am all about following The Dead's model and distributing great, unique content to fuel SEO. Nice job David, I'm excited for the read…

By: Dave Currier

Dave Currier — Fri, 23 Jul 2010 21:29:44 +0000

This reminds me a lot of NASCAR. Those guys encourage you to bring your own beer to races, hang out with the fans, take pictures and whatever without charging a dime if you do it on your own. This is what created such an amazing brand loyalty to almost any product line that sponsors a car on the NASCAR circuit. So I'm too young to have remembered the grateful dead (25) but I can say that you are right that what they did is one of the best marketing concepts out there.

By: leeodden

leeodden — Mon, 19 Jul 2010 22:57:04 +0000

Jerret, I am sure more than a few people can relate to your comment.

By: Jerret

Jerret — Sun, 18 Jul 2010 23:12:00 +0000

Love David Meerman Scott. Can’t stand the Grateful Dead. I suppose they knew this book would not appeal to everyone. I don’t know if I could make it through an entire book with GD references. But, I can always be persuaded I suppose

By: leeodden

leeodden — Fri, 16 Jul 2010 23:23:49 +0000

Thanks for doing the interview David, looking forward to the book.

By: Matthew

Matthew — Fri, 16 Jul 2010 22:20:49 +0000

Finally! Nice going David and Brian. Can't wait to read it.

By: David Meerman Scott

David Meerman Scott — Fri, 16 Jul 2010 17:42:01 +0000

Thanks Lee!!

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