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Archive for August, 2010


Lee Odden

Social Media SEO Success with Blogging

Lee Odden on Aug 31st, 2010     Blog Marketing, Blogging, Content Marketing, Online Marketing, SEO, Social Media
Army Golden Knights

Army Golden Knights: SFC Dave Herwig (@gkdave), SGM Steve Young (@gksteve), LTC Joe Martin (gkjoe)

My presentation on how to leverage Social Media SEO to improve the reach and effectiveness of blog content for marketing at OpenCa.mp DFW this weekend ended up being a lot of information in a very short period of time. The use of a video interview I did with Brian Clark as the segue into my presentation ate into some of the 30 minutes I had to present plus I simply had too many slides.

(Thanks to Lt Colonel Joe Martin for the photo taken right after the presentation. His team were literally sponges for information at the event.)

Lee Odden

Brian Clark on Content Marketing with Blogs

Lee Odden on Aug 30th, 2010     Blogging, Content Marketing, Online Marketing, Other Events, Video Interviews

Brian Clark CopybloggerOpenCamp’s Sunday schedule included presentations on blogging that included Chris Pirillo, Brian Clark and myself. I caught up with Brian before he gave his presentation to give us a little preview. John P. ended up using the video as the segue between Brian and I as we changed microphones.

Watch as Brian talks about the importance of planning content and understanding its purpose in order to be effective with blog copywriting. He also mentioned that traditional media is still doing some things right and we new media types would do well to identify what those things are and use that insight for our own publishing and content marketing efforts.

Lee Odden

Chris Pirillo on SEO & Social Media @ OpenCa.mp

Lee Odden on Aug 29th, 2010     Interviews, Online Marketing, SEO, Social Media, Video Interviews

chris pirilloAt the OpenCa.mp conference in Dallas this weekend I was able to re-connect with Chris Pirillo of Lockergnome and the Gnomedex conference (We’ve interviewed each other in the past). We both jumped out of the same airplane with the Army Golden Knights last week and are also speaking today about blogs at OpenCa.mp.

I caught up with Chris to talk about his take on SEO and social media.  He had pretty strong opinions about people who are too aggressive and not always relevant in the social connections they’re making.  This is what he had to say:

You can find Chris online by Googling “chris“. How’s that for the effect of links on search engine visibility?

Lee Odden

OpenCamp Blackhat SEO with Social Media

Lee Odden on Aug 28th, 2010     Marketing PR Conferences, Online Marketing, Other Events, SEO, Social Media

gio
The first content session I’m attending at OpenCamp is by Gio, aka Giovanni Gallucci, a longtime search and social media marketer based in Dallas. The topic is “Blackhat SEO” and the room is packed!
The session was cut a bit short due to technical difficulties with getting the conference started and Gio took it in stride and was both entertaining and informative – the right mix for a morning tech crowd.

Gio says “Black hat is simply another way to automate a time-consuming process. In other areas of marketing and life in general we encourage automation in order to maximize efficiency and get a leg up on our competitors”.

According to the conference session description, the nature of this session doesn’t allow liveblogging or tweeting, which i think is a load of crap, so I’ll liveblog it anyway.

Lee Odden

Army Golden Knights: Jumping in to Social Media

Lee Odden on Aug 27th, 2010     Online Marketing, Social Media

Lee Odden Jump Army Golden Knights
Army Strong Stories is a program to draw attention to the real life and experience of being in the Army through soldier stories communicated via media socially. Recently Greg Swan of the Minneapolis Public Relations firm, Weber Shandwick, that is behind the Army Strong Stories campaign contacted me with a compelling opportunity to create my own Army story: “Would you like to go skydiving with the US Army Golden Knights?”

Who are the Golden Knights? In 1959 13 men joined together to form the Strategic Army Corps Sport Parachute Team, to compete in the communist dominated sport of skydiving. The team performed so well that on June 1, 1961 the Army made them an official parachute team and the Knights (men and women) have been wowing audiences at air shows ever since.

Lee Odden

Video Interview: Dave Roth of Yahoo

Lee Odden on Aug 26th, 2010     Interviews, Marketing Industry News, Online Marketing, Spotlight on Search, Video Interviews

Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.

YouTube Preview Image

Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search?  What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.

Lee Odden

10 Simple Things to Make Your Blog Better

Lee Odden on Aug 25th, 2010     Blogging

Simple Things

Everyone seems to have a blog these days, so you’ve got to make yours stand out and be better. I’m not talking about drastically changing what you have necessarily; sometimes small tweaks are all it takes to make your blog better.

Here are a few simple things to think about:

1. Turn off comment registration

Are you asking people to sign-up to comment? If so, then you’re loosing out on comments. Putting a hurdle in the conversation between you and your readers may be enough for them to tune out.

2. Update subscribe terminology

How are you trying to attract subscribers? Is it just with an orange feed button? Maybe your link says ‘RSS’ or ‘Subscribe.’ It’d be a good idea to look at it from a non-technical perspective and update it to be more meaningful. Something like ‘Subscribe to new posts’ or ‘Subscribe to Updates.’ Not everyone knows what RSS is so we may need to be more specific.

Lee Odden

SES San Francisco 2010 Wrap-Up

Lee Odden on Aug 25th, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies
SES San Francisco

QR code on the side of a building? Geek cool.

Last week the West Coast SES Conference and Expo moved from San Jose back to its roots in San Francisco. It was a well attended show (5,000+ in 2009 vs. 6,000 in 2010 registrations), despite the illusion created by the voluminous Moscone.

As part of Connected Marketing Week, SES included a great mix of sessions. In fact, there were quite a few new sessions and solo presentations such as the one by Andy Beal on Online Reputation Management and the one on Content Marketing Optimization by moi.

TopRank Online Marketing

Solving Duplicate Content And Multiple Site Issues

TopRank Online Marketing on Aug 24th, 2010     Online Marketing, Search Engine Strategies, SEO

More and more website owners are concerned that they might get penalized accidentally or overtly because of duplicate content.  For example, if you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue?

What happens if you syndicate content through RSS? Will other sites be considered the “real” site and rob you of a rightful place in the search results? This Search Engine Strategies San Francisco session looks at the issues and explores solutions.

Moderator:
Adam Audette, President, AudetteMedia, Inc.

Speakers:

  • Shari Thurow, Founder & SEO Director, Omni Marketing Interactive
  • Kathleen Pitcher, Senior Manager, Acquisitions Marketing, Pogo.com/Electronic Arts, Inc.
  • Michael Gray, Owner, Atlas Web Service

Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

TopRank Online Marketing

Enterprise Level SEO Is Not For The Weak

TopRank Online Marketing on Aug 24th, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

Enterprise Level SEO Panel At SES San Francisco

Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session.  Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.:

  • Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
  • Bill Hunt,  SES Advisory Board & President, Back Azimuth Consulting
  • Guillaume Bouchard, Co-founder and CEO, NVI

As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed.  So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content.  Enterprise is difficult because management of a lot of content and people is difficult to scale.

TopRank Online Marketing

The Four Pillars of Building Instant Trust Online – Tim Ash Keynote

TopRank Online Marketing on Aug 23rd, 2010     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain place. Before people will take a desired action, their concerns and anxieties must be addressed. But how can you do this on landing pages when you only have seconds to establish trust?

Tim Ash, SiteTuners CEO and bestselling author of Landing Page Optimization , shared how to effectively use the Four Pillars Of Trust and optimize your online conversion goals.

Tim started by reiterating what we know – it’s not about technology, it’s about people. If you’re going to transact with anyone it’s all about building trust.

We can’t function without trust, we are social beings. If we are going to cross the street, we have to trust that people driving cars will see the red light. Trust is critical, it’s the glue that holds everything together.

TopRank Online Marketing

B2B Marketing Tips From SES SF

TopRank Online Marketing on Aug 20th, 2010     B2B, Marketing PR Conferences, Online Marketing, Search Engine Strategies

B2B Marketing TipsWhat’s the quickest way to catch a fish? Offer the right bait.

What’s the quickest way to get a B2B marketer to an SES session? Title it ‘B2B Marketing Tips.’

What’s the quickest way to get you to read this post? By diving right in to the top 5 tips shared:

  1. Your conversion goals must become more sophisticated**
    Yes, probably even yours.  For the simple reason that you should always be testing and always be experimenting with something new.  The keywords that convert today may transform into completely new derivations tomorrow.  Always be tracking and always be testing.

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