TopRank Online Marketing
Lee Odden

Upcoming Social SEO Events: San Francisco, Dallas, Hong Kong

By Lee Odden     Marketing PR Conferences, Online Marketing, Other Events, Search Engine Strategies

TopRank Speaking Events Aug Sept 2010As I look at my calendar over the next month for speaking events, it’s looking a little busy. Topically, these speaking opportunities are in-line with our online marketing consulting services as you would expect, but the mix is what makes this schedule worth a blog post. Plus I always enjoy connecting with readers of Online Marketing Blog whenever possible and hope to meet you at one of these events.

If you have any tips for San Francisco, Skydiving with the military or fun things to do in Hong Kong, please feel free to share:

Search & Social Media Marketing
Marketo Revenue Masters Webinar Series

8/17 How B2B Marketers Generate Revenue Through Search & Social Media (Panel)
In this session I will discuss how B2B marketers can use search engine marketing to drive significant revenue goals.
Moderator: Steve Ennen – Managing Director of Wharton University
Speaker: Lee Odden – CEO at TopRank Online Marketing
Speaker: Paul Dunay - Global Managing Director of Services and Social Marketing for Avaya and author of Facebook Marketing for Dummies

SES San Francisco
Search Engine Strategies, San Francisco

8/17 Content Marketing Optimization (Solo presentation)
This session provides unique insight into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.

8/17 SEO Through Blogs & Feeds (Panel)
In this session I’ll share insights into blog content SEO & link building and share two fantastic case studies.
Moderator: Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
Speaker: Sally Falkow, President, PRESSfeed
Speaker: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

8/19 Selling Search to the C-Suite (Panel)
This session will cover many of the challenges found in communicating the value of search marketing to senior marketing executives when search is but one slice of the overall marketing budget. This is a Rock Star panel and a can’t miss session.
Moderator: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Speaker: Paul Wilson, Chief Revenue Officer, iProspect
Speaker: Rich Lesperance, Director of Online Marketing, Walgreens
Speaker: Laura Lippay, Partner, Nine by Blue
Speaker: Vivek Chaudhuri, Director, Search Marketing, Digitas Health

Open Camp
Skydiving with Army Golden Knights – Dallas
8/26 I won’t be speaking, I’ll be falling from the sky! Watch for a blog post about the experience.

Open Camp, Dallas
8/27 Social SEO for Blogs (Solo presentation)
I’ll be presenting an hour of blog SEO, including keywords, content planning, copy optimization, social networking and outreach, link building, content promotion and a few excellent case studies.

MN Blog Conference
Minnesota Blogger’s Conference, St. Paul

9/11 I decided to be a sponsor of this inaugural event to help support our local blogging community but it’s unlikely that I’ll be able to present due to my flight to Hong Kong. However, TopRank Marketing will be represented.

Search Engine Strategies Hong Kong
Search Engine Strategies, Hong Kong

9/14 The Business Value of Social Media (Panel)
I”ll be sharing overall social media trends and our four step model for effective social media marketing: Listening, Content, Socialize and Measure.
Moderator: Adaline Lau, Asia Editor, ClickZ
Speaker: Scott McBride, Regional Business Director, 360 Digital Influence Asia Pacific, Ogilvy & Mather Asia Pacific
Speaker: Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

There you go. That’s my next 30 days or so. If you’ll be at any of these events, please say hello and share any tips you might have.


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