Lee Odden

Avinash Kaushik on Storytelling & Web Analytics

avinash kaushikThe opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik, co-Founder of Market Motive Inc and the Analytics Evangelist for Google.

In this video interview, Avinash talks about the value of communicating analytics information in more meaningful ways. He gives examples of metaphors he’s used to present important analytics information that helps others better understand the meaning and implications of the data. There are lessons here for companies that report tabular data with no insight and little creativity in communicating insight.

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What creative ways have you found to communicate web analytics insights? Have you had nightmare experiences with web analytics reports?

Check out Avinash’s “must-read” web analytics blog, Occam’s Razor, here.

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