Lee Odden

Everything I Know About Marketing I Learned from Google

Everything I Know About Marketing I Learned from GoogleAaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did end up sending anything to Aaron even though he was incredibly patient and went out of his way to make it easy.

I know what you’re thinking: Smart AND nice guy? Yes indeed, that’s Aaron and now he’s on a blog tour to promote his new book, graciously stopping by Online Marketing Blog with a video recognizing how TopRank Online Marketing “Acts Like Content” (Chapter 7) as well as offering insights from the book on the value of content for marketing. Overall, the book offers 20 lessons “straight from Google’s playbook” that I think you’ll get a lot of value from. Check out the video:

Aaron also talks about a blog post by TopRank’s Adam Singer, 10 Keys to Content Marketing, that offers specific tips and guidelines on how marketers can make their brands memorable.  He finishes up with a freestyle rap that you’ve got to hear. Well done Aaron and thanks for the TopRank Marketing love.

Be sure to check out the Googley Lessons site and blog tour page to see where Aaron is going to show up next. You can check out his book at Amazon and anywhere else great marketing books are sold.

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.