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Lee Odden

Essential Mobile Marketing Resources

By Lee Odden     Mobile, Online Marketing

Mobile Marketing TipsIf you’ve read predictions about the future of Online Marketing over the past 3-4 years, you’ll undoubtedly find “mobile” mentioned in each one. For example: Mobile ecommerce is predicted to increase 65% annually through 2015.

With smart phone sales to pass personal computers, the smart phone race between AT&T and Verizon iPhones, Droid powered phones and everyone else, the impact of mobile devices on our daily lives has elevated to unprecedented levels.  2011 may finally prove to be a breakout year for mobile marketing and mobile commerce.

Mobile phone usage goes far beyond making calls and texts. There’s been significant increases in mobile social networking activity, the use of mobile phones to send email and other social/geo apps like Foursquare. It’s a compelling task to stay on top of mobile marketing / advertising opportunities, so here are 5 mobile marketing resources that will help keep you up to speed:

Mobile Marketer

Mobile Marketer – Let by Editor in Chief Mickey Alam Khan and a great team including Giselle Tsirulnik and Dan Butcher, this publication covers 360 degrees of mobile marketing and commerce.

Another useful mobile marketing news site is Mobile Marketing Watch, which offers a variety of news on the mobile space and is a great example of content marketing from it’s owner, mobileStorm.

MMA Global

Mobile Marketing Association – The MMA is a global organization headquartered in New York with over 700 members and a charter to promote, educate, measure, guide and protect the mobile marketing industry worldwide.

The MMA also hosts 5 global forum events each year called the MMAF (Mobile Marketing Association Forum) in Singapore, New York, Sao Paulo, London and Los Angeles.

Mobile Advertising Blog

Google Mobile Ads Blog –  With the acquisition of AdMob, Google’s mobile advertising resources have expanded significantly and this blog provides great insights into the world of mobile advertising.  Also check out the companion Google Mobile Blog.

Another hand mobile advertising blog worth checking out comes from the folks at Mobivity.

The Marqui blog recently curated a nice collection of PowerPoint decks on Mobile Marketing like the one above covering future trends and innovation in mobile marketing and advertising.

Also check out DMA Retail Roadmap to Mobile Marketing – a presentation by Joel Morrow of Mobile Fusion giving numerous case studies and best practices for retail mobile marketing.

Mobile Marketing by Cindy Krum

Finally, here is “the book” on Mobile Marketing, written by Cindy Krum. “Mobile Marketing: Finding Your Customers No Matter Where They Are“.  Getting this book is a no-brainer if you want a great foundation for mobile marketing as part of your online marketing mix.

There are many other resources including research reports, but few of value are available without requiring registration, so we can’t link to them directly.  What are your favorite newsletters, blogs, events/conferences and resources for mobile marketing and advertising? Would you like Online Marketing Blog to cover more mobile marketing topics, tips, interviews and best practices?


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