Archives for February 2011

Review: Rock Your Marketing with Content Rules

Book Review: Content RulesIf I were to write a tactical “how to” book on Content Marketing, I’d like to think it would be a lot like “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your Business”.

After knowing Ann Handley online for several years, I finally met her in person at a B2B MarketingProfs event in Boston last year. I met C.C. during a GM sponsored blogger dinner during SXSW. Both are “walk the talk” people when it comes to content marketing, so it’s more than fitting that they should join forces to write a “put it all into action” book.

5 Tips on Better Facebook Marketing for B2B Companies

B2B Facebook, Marketing B2B, Social Media B2BFacebook has been a great tool for reaching consumers directly for many B2C brands.  But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely.

Quite a few B2B companies are successfully using Facebook to build important relationships with prospects and customers. If your B2B company is still considering where Facebook might fit within an online marketing mix, here are five tips on building a Facebook fan page that will better support a B2B brand:

1. Create Two Way Conversation – Rather than using Facebook to simply push out news at the audience, spend time understanding the challenges potential customers face. Search online using keywords and monitor other social tools like Twitter to find out current concerns the target audience is facing.  Be a resource to potential customers by providing content and insight that will help them alleviate the problems.

How Small Business Can Get BIG Online with Content Marketing

small business online marketingFor small businesses, looking “big” online isn’t so much about appearing as a large company when they’re not. Its about being a big resource for prospects and customers.  As the popularity of content marketing and brands as publishers heats up with large companies, many small businesses still have the advantage of being nimble and adaptive to new ways of engaging customers.  That ability to experiment and implement quickly as well as creatively can be a big advantage.

Here are a few ways small businesses can use content marketing in combination with some SEO and Social Media Smarts to be a “bigger” resource for their  online customers.

What Are the Best UK Online Marketing Blogs?

UK Online Marketing Blogs

Photo from my trip to Tower of London

2/8/11 5pm CST: The Poll is now closed. Vote logs will be reviewed & if necessary adjustments will be made.  The final rating of the top 5 blogs will be based on:  A review of content, post quality & quantity, Links, PR & PostRank. A review of the top 5 and “lessons learned” will be posted on Monday 2/14.  Thank you for participating.

A while back I created a list of SEO blogs and continued to review and add a handful of blogs every week for about 2 years. I use “SEO” somewhat loosely, since most search marketers are adept at a variety of online marketing tactics including social, PPC, email and content.

Escaping TopRank Winter for San Diego, London, Barcelona & Austin

TopRank Speaking Events 2011

Beautiful sunrise Lake Minnetonka. But COLD!

One of the greatest things about a good old fashioned, cold and snowy Winter in Minnesota is leaving for a few weeks to warmer weather. Add to that the opportunity to spend time meeting smart online marketers from around the world and it’s an even better season.

The next 30 days will be a whirlwind with speaking events in San Diego, London, Barcelona and Austin Texas.  Interestingly, one of the events I’ll be speaking at put up a video of me from about 5 years ago (03/06 Seminar in Minneapolis) as a preview.  The funny thing about the video is that the topics I discussed haven’t really “gone out of style” in the past 5 years:  Blogs, Social Media, Press Release SEO, Content Marketing.