Archives for May 2011

5 Social Media ROI & Measurement Books to Grow Your Social Business

Books Social Media MeasurementOne of the most compelling challenges for companies entering the world of social business is measurement. The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs. But that’s only because this is new territory.  Business participation with social media on the web at large and internally has absolutely made measurable progress for numerous companies and organizations. The trick is to learn how, create a model that works for you and to sell it internally for testing, implementation and adoption.

One way to facilitate learning about Social Media ROI, Measurement and Analytics is through books from subject matter experts. Here are 5 that I’ve found useful and hopefully, you will too.

3 Benefits of Content Promotion for B2B Online Marketing

B2B Marketing Content Promotion“Build it and they will come”.

It’s a well-known and often over-used quote from the movie, “Field of Dreams”, used to describe the fallacy of great content as a marketing tool. In my opinion, great content isn’t great until someone shares it. And they share it with their friends, and so on and so on.

With content marketing, great content is the beginning not the end objective. An effective content marketing strategy includes information about target buyer personas, search keywords and social topics, an editorial plan and a plan for promoting all the high quality content being created. Today’s Internet and social web are full of information overload. Buyers can easily be distracted and so it’s important to stand out and stay connected.

Importance of Social Media & SEO for Public Relations

Social SEO PRMany would call the age we’re in, “Information Overload“.

Consider: Facebook is approaching 700 million users and Google handles over 11 billion queries per month. World-wide there are over 5 billion mobile subscribers (9 out of 10 in the U.S.) and every two days there is more information created than between the dawn of civilization and 2003. The age of communications and digital relationships between brands, the media and consumers has changed faster and in ways few could have anticipated.

With an ever increasing universe of data and ways to connect, PR and communications professionals are in a compelling position to master the new rules for consumer information discovery, consumption and sharing. As participants and content creators savvy about the search and social web, PR professionals can directly impact online brand visibility, customer engagement and acquisition.