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Archive for August, 2011


Lee Odden

In Search, Your Competition Isn’t Who You Think

Lee Odden on Aug 4th, 2011     Online Marketing, SEO

SERPS Competition“Who are your competitors?” asks the Online Marketing consultant to the new SEO client. “Company XYZ and 123″ says the VP of Marketing. The consultant goes to Google and does a few searches on the key solutions offered by the client’s business. Company XYZ and Company 123 are nowhere to be found in the search results.

This situation happens a lot in the search marketing world. Companies tend to see competitors solely as who they bump up against when going after new business, or who prospects say they are also considering. But in the search world, the competition extends beyond other companies in your industry. It also includes any kind of content or information source that appears in search results wherever prospects are looking.

Lee Odden

How Public Relations Can Avoid Failing at SEO

Lee Odden on Aug 3rd, 2011     Online Marketing, Online PR, SEO

SEO for Public Relations FailOur Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years.

Starting with adding SEO to our media relations services in 2001 to having provided SEO consulting to PR industry leaders like the national PRSA, Cision, PRWeb and Radian6, we’ve been in the thick of SEO and PR for some time.

The demand for smart Social Media and SEO information from PR agencies and corporate communications organizations has amplified significantly this year. We’re talking with numerous companies, helping them get up to speed with strategy, road mapping and training. One of the most useful insights we can provide is guidance on what to avoid when it comes to incorporating SEO and SMO (social media optimization) into PR content strategies. No one likes to #fail, so here are several things to avoid:

Lee Odden

SES San Francisco Keynote Interview: Susan Bratton on Persuasion Marketing

Lee Odden on Aug 1st, 2011     Interactive Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

susan bratton SES San Francisco is coming up fast and when I discovered that Susan Bratton was giving the opening keynote presentation and on a topic that I have been interested in for years, I wanted to make sure we did a pre-conference interview. For backstory, I met Susan the first time at an ad:tech conference in Chicago while she was the conference chair. That was the same conference where I first met Frank Gruber and David Berkowitz so it was a great networking experience. Since then Susan and I have crossed paths a number of times at events like SXSW and online.

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