Lee Odden

3 Tools To Instantly Boost Your Online Marketing

Lee Odden     Online Marketing, SEO Tools

online marketing tools[Note from Lee: This week’s guest post is from someone I’ve known  from the Search Marketing world for a long time.  Bryan Eisenberg is a Wall Street Journal & New York Times Best Selling Author, popular keynote speaker and well respected guru in all things related to marketing and conversion optimization. We serve on the SES Conference Board of Advisors together and as he’s elevated his status in the business world, has always been helpful and full of practical advice. You’ll see that in this post about several tools for which he is an advisor.]

bryan eisenberg

True or false? You never seem to have enough time in the day to get your job done.

If you answered “true”, then lets explore some tools/services that will maximize your time and effectiveness. Marshall McLuhan said “We shape our tools and afterwards our tools shape us.” If the explosion of tools to improve your website and marketing efforts over the last 3 years is any indication of how we are being shaped then there may be hope for the time and resource starved.

If you agree that content is king then we should serve a feast that uses our customers’ own words.  All we have to do is leverage all the  social and search data that uses our customers’ words. I offer that as a common sense recommendation. However, all too often I see people (even experienced SEMs) failing to leverage this data in their everyday workflow. Don’t you think that access to search and social intelligence while writing content that it would make you a more effective writer?

recent study I co-authored helped prove that it provided:  a significant and consistent impact on search engine results, an increase in reader engagement. and an increase in conversion. It did all that and  improved content relevance across a variety of writers and online content types who used a new content coaching tool called Inbound Writer. It’s free for up to 8 documents and month and costs only $19.95 for unlimited documents.

Never write an ad your landing page can’t cash! Do you know who the most successful PPC advertiser of all time is? Amazon! That is because they built their PPC program opposite of the way most people do it. They built and continuously optimize each of their product and category pages to convert at maximum efficiency. They have loads of content to help customers make a buying decision. Only then do they focus on what ads would drive you to that page and then what keywords should trigger that ad. Most advertisers start at the keyword first. One way to avoid that mistake is using a tool like TagCrowd.

TagCrowd will make a word cloud from any text you paste in (i.e. a press release), a plain text file you can upload or a web page url. The larger that words appear on the tag cloud the more times those words appear on the page (tweak the setting for a minimum frequency of 2 or 3 to filter out some noise). One quick look at the tag cloud should give you a good clue about what your landing page is about. Use those words in your ads and as starting points for the keywords you’ll target.

TopRank Newsroom Tag Cloud

Example of TopRank Newsroom Tag Cloud

What if you could get an army of writers who would compete on a regular basis to improve the effectiveness of your PPC and FaceBook ads and the only time you ever paid them was when they beat your best effort? Well thanks to crowd-sourcing company BoostCTR you can take advantage of that opportunity today. While this company is relatively new,  they have been producing guaranteed lifts in click through rates (CTRs) and conversions (by around 30%) for their clients. In fact, they are so confident about their service you can get started with a free trial. You pick the ad group you want their network to optimize, then they will start a contest where their writers compete in an A/B test against your best “control” ad (you pick which of the variations you choose to be included in the contest) and you only pay when you have a winner.

I hope these tool recommendations were useful to you. As an online tool junkie I review tons of other great online marketing tools you can leverage to improve your website and marketing efforts but hopefully these 3 will give you a good head start over your competition.

 

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. Excellent information Lee!

  2. Thanks for the guest post Bryan – see you at SES Chicago. 

  3. John Huggert says:

    Thanks for the tip and this tools may be useful when I decide to go with online marketing for my shop. Still using  business cards which I personally give out to everyone.

  4. good tips

  5. Power tips Bryan and Lee! Like the idea of a tag cloud to clarify your landing page. Build your ad campaign around what you are offering 😉

    Thanks for sharing!

    RB

  6. Antonio Basso says:

    thks for the tips. Inbound writer is pretty interesting. But one question. Don´t  you think that stiking to key words can reduce the quality of your posts. I mean that when you stick to them your writing freedom and spontanity may be damaged, and hece the quality of the posts..

    Thks

    Antonio Basso
    http://www.yasoypintor.com

  7. Thanks for sharing these tips. There are really a lot of things that you can do in order for you to boost your site and target audiences. Also, it often takes a long time to rank your sites on search engines. One of the things that you can try in order for you to boost your rankings is to try using software’s such as Answer Assault.

  8. Thanks for sharing these tips. There are really a lot of things that you can do in order for you to boost your site and target audiences. Also, it often takes a long time to rank your sites on search engines. One of the things that you can try in order for you to boost your rankings is to try using software’s such as Answer Assault.

  9. Lee, this is an excellent guest post. I have never heard of InboundWriter until I discovered your blog by accident. It is a good thing I did. I will be visiting your blog more often. Keep up the good work and thank you for sharing your expertise.
    Best,

    Stacie Walker

  10. WoW! Inbound Writer is a great tool. It really helped me improve the quality of my articles. Thanks for the share and continue doing the good work.

  11. Very Nice!  I had to jump over to InboundWriter and TagCrowd to check them out.  They will most certainly be of use in my blogging efforts.  Thanks!

  12. These guys are TIPS FACTORY. They give the most useful tips we’ll ever need. Gotta try that InboundWriter. Thanks a lot!

  13. These guys are TIPS FACTORY. They give the most useful tips we’ll ever need. Gotta try that InboundWriter. Thanks a lot!