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Archive for February, 2012


Ashley Zeckman

Online Marketing News: Pinterest’s Sneaky Tactics, Keeping Leaders Honest, 100 Million Videos Watched Per Day

Ashley Zeckman on Feb 10th, 2012     Content Marketing, Google, Marketing Industry News, Online Marketing, Search Engines, SEO, Yahoo

How Social Media Keeps Leaders Honest

David Jones of Havas and Mashable CEO Pete Cashmore recently sat down to talk about the responsibilities of the leaders of today to respond to social media, and how it holds them accountable.

“Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad”  Recent comments made by a new Google employee have some SEO’s up in arms.  Apparently his comments included “SEO isn’t good for users” and “It’s a bug that you could rank highly in Google without buying ads.”  Curious to know what else he has to say and what reaction this has caused within the online community?  Via Search Engine Land.

Ashley Zeckman

Good Content Marketing vs. Great Content Marketing: Learn the Difference From Joe Pulizzi #OMS12

Ashley Zeckman on Feb 9th, 2012     Content Marketing, Online Marketing, Online Marketing Summit

If you are part of the online marketing or content marketing industry you have undoubtably heard of Joe Pulizzi (@juntajoe) and his company the Content Marketing Institute (CMI).  Joe has been a member of the content marketing community for over a decade, and has made it his mission to help brands create quality content and distribute that content through multiple online channels.   This was my first time seeing Joe speak and he made it a great interactive experience, and was of course wearing his trademark Orange.

I enjoyed the history that Joe shared with the audience as well as his practical tactical tips that can be implemented by an organization of any size.  However, I think the true takeaway is determining a way to differentiate yourself from your peers and your competition.

Ashley Zeckman

Innovative Search Features Drive Engagement – Paul Vallez #OMS12

Ashley Zeckman on Feb 8th, 2012     Ask, B2C, Content Marketing, Google, Online Marketing, Online Marketing Summit, Search Engines

"Google taught us how to search." - Paul Vallez

Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew.  Vallez also shares that he wasn’t very open to new ideas and wanted to step into his new position at a big brand and immediately demonstrate value. What was his approach?

  • 75% Cocky
  • 25% Open to new ideas

In Vallez’s presentation he identified what he called “3 Key Learnings” that he shared with the audience for improving the way that your search strategy is implemented for improved engagement.

Lee Odden

#Optimize This: Online Marketing Optimization Best Practices

Lee Odden on Feb 6th, 2012     Content Marketing, Marketing PR Conferences, Online Marketing, Optimize Book, Other Events, SEO, Social Media

Optimize This OMS

I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO.  My post last Thursday “Are You Optimized?” touched on this.

The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as I’m giving the all new “Optimize THIS: Integrating Social, SEO & Content presentation”. This post is a bit of a preview on the presentation so if you’re at OMS this week, make sure you check it out.

Ashley Zeckman

Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic

Ashley Zeckman on Feb 3rd, 2012     Marketing Industry News, Online Marketing

Prior to IPO

Facebook in Numbers: Prior to the IPO

The big news in social media and business this week is Facebook’s new IPO.  This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public.

Highlights include:

  • In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users.
  • Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income.

The Social Media Buzz

“How to Harmonize Google+ With Your Other Social Platforms”  Search Plus has placed even more importance on blending your online marketing strategy in order to adhere to the social, personal, and personalized search algorithm.  This post offers some great tips on harmonizing Google+ with your current platforms.  Via Search Engine Watch.

Lee Odden

Essential Shifts in Online Marketing: Are You On Board? Are You Optimized?

Lee Odden on Feb 2nd, 2012     Online Marketing
Optimized Online Marketing

Is your company adaptable? Is your marketing optimized?

I think most online marketers get the fact that marketing and communications on the web is a fast changing place and that most companies are structured to move at a slower pace than the digital world is evolving.

Take for example, the notion of Search Engine Optimization (SEO). It’s been around for about 15 years or so and in just the past few months Google has made the most significant changes ever. Despite the crystal clear focus towards search integration with social, many companies and digital pundits are still skeptical about the role of organic search let alone how to optimize Google+ to attract and engage customers.

Lee Odden

Blogger Relations: Push or Pull? How to Get Bloggers to Mention Your Brand

Lee Odden on Feb 1st, 2012     Online Marketing, Online PR
Push Pull Blogger Relations

Is Your Blogger Relations Using Push & Pull PR Tactics?

Yesterday digital PR maven Adam Vincenzini pinged me about a post he was researching on how brands could make it easier for bloggers to talk about them. It’s a great question because mentions and links from influential content sources are priceless for credibility, awareness and in particular, social SEO.

This is a topic close to home because after 8 years of blogging here at Online Marketing Blog attracting hundreds of thousands of visitors, nearly 50k RSS subscribers, 13k blog Facebook Fans and 16k blog Twitter followers, I’ve had the opportunity to be pitched, schmoozed and numerous other tactics to get me to talk about companies that want exposure. After all that, I can say I think I’ve found the magic formula that will almost guarantee bloggers will talk about a particular brand.

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