TopRank Online Marketing
Ashley Zeckman

Online Marketing News: Chrome Gets Hacked, Facebook Can Get your Game Noticed, Take an Interest in Pinterest

By Ashley Zeckman     B2B, B2C, Content Marketing, Online Marketing, Search Engines, Social Media

How to use Google+ for business

Google+ For Business

This infographic was recently shared by Chris Brogan on his website and provides some valuable insight into using Google+ for business.  Highlights include:

  • Why Google+ is the place to be
  • Sharing is the key
  • Taking your business page to the next level

“Introducing Google Play:  All your entertainment, anywhere you go”  Google is looking to eliminate the hassle of syncing across multiple devices and computers.  Google Play is a digital entertainment destination where users can find everything from music, to books and movies.  The best part about Google Play?  It’s entirely cloud based so everything will always be available.  Via Google Blog.

“Senior execs increase Twitter usage 13%”  A recent survey found that senior executives access media at any give time of day and are using both traditional and new media to gather this information.  It appears that even the 55+ group of executives appears to be pretty digital savvy. Via BtoB.

“Facebook’s tips for getting your mobile game noticed”  Mobile games have taken over smart phone app stores making it difficult to choose.  Facebook believes they have a solution that will make games more discoverable.  Via Venturebeat.

“Pinterest:  Why Your Company Should Take An Interest”  Many brands are beginning to utilize Pinterest as an online marketing vehicle.  While some experts say that it may not be time for every company to participate, Pinterest is definitely something to keep in mind as a tool to leverage some out of the box solutions.  Via the brainyard.

“Google Patches Hacker’s Chrome Bug in Less Than 24 Hours”  Within 15 hours of Google Chrome being hacked at the Pwnium hack competition Google had already developed a solution to fix the hack.  It’s clear that Chrome is no longer unhackable, but props to Google for coming up with a solution quickly.  Via Forbes.

“5 Reasons Your Content Marketing Must Address Price”  The way that people are shopping has changed to a very online focused business.  However, many businesses fail to address essential questions that their customers may have, especially when it comes to pricing.  This article provides some helpful tips on how and why you should discuss price.  Via Social Media Examiner.

“New Site Helps You Control Google Search Results for Your Name”  If you are interviewing for a job or trying to land a new client you can be sure that your name will be Googled before agreeing to do business with you.  A new website BrandYourself, guides users in optimizing the links that you want Google to push up in the results when your name is searched.  Via Mashable.

TopRank Team News

Brian Larson – Infographic:  The Google Panda Update, One Year Later
There seems to be a widely held belief that Google’s Panda update targeted and impacted article sites. This misnomer serves as a reminder to look back at Panda year later to evaluate what we learned and how we adapted.  Via Search Engine Land.

Ken Horst – Can Friendsheet give Facebook the power of Pinterest?
Facebook quietly launched its own version of Pinterest on Tuesday that looks like a 100% knock off.  One obvious benefit to a Facebook version of Pinterest is its seamless integration with your Facebook community.

On the down side, Friendsheets are not easily sharable with people not in your network and the image database is not very searchable.  Also, it doesn’t appear that  Friendsheet has  a toolbar applet for easy image curation available yet.

From a marketing perspective, I will set up and use this tool as a way to expand my reach but I plan to keep using Pinterest as my primary image curation tool because  I like the Pinterest community and the sharing options.  Via SmartBlog.

Time to weigh in:  Will you be targeting older executives more aggressively now that you know they’re spending more time online?  What type of businesses do you think should utilize Pinterest?


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