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Archive for April, 2012


Ashley Zeckman

Online Marketing News: Social Media ROI Gets Serious, Know Your Metrics, Facebook Search Engine, Twitter Rumors & What They Mean For You

Ashley Zeckman on Apr 6th, 2012     Online Marketing

Are Your Social Media Efforts Worth The Money?

This infographic recently released by Radian6 dives into how online marketers are currently measuring social media results as well as questions many marketers are asking.  Some of the highlights include:

  • Equation for determining ROI
  • Customer Engagement
  • Importance of ROI

3 Rules for Building Business Relationships
Building your network both online and offline requires effort.  In order to strengthen your relationship with potential prospects, partners, or recruits it is essential that you provide value in a meaningful way.  This article shares 3 tips for building your network the right way.  Via Inc.

Jolina Pettice

How To Run A Winning Online Contest – #PRSADIConf

Jolina Pettice on Apr 4th, 2012     Marketing PR Conferences, Online Marketing, Social Media, User Generated Content

Sandra Fathi - PRSA Digital Impact ConferenceIf you flip through your TV channel guide, it’s hard not to notice the number of contest-based shows. Whether people are competing to be the next music icon, lose weight or play games using household products the common theme is competition and a chance to win big.

TV producers are smart and continue to find success from audiences who like to compete and love to win.

This same idea can be leveraged in online marketing to get a community excited, find new audiences and keep your brand top of mind.

At the PRSA Digital Impact Conference Sandra Fathi, president and founder of Affect and Ben Pickering, CEO of Strutta guided the audience through the process to create a winning online contest.

Jolina Pettice

Building B2B Online Communities – Why, How & Where to Start

Jolina Pettice on Apr 4th, 2012     B2B, Online Marketing, PR Conferences

B2B Online Community Member MatrixThis week at the PRSA Digital Impact Conference Vanessa DiMauro, CEO of Leader Networks talked to attendees about the benefits of online communities as part of a B2B social media strategy.

According to DiMauro, nearly 2/3 of organizations surveyed are engaged in private, online communities hosted by companies that sell them computer hardware, software or services.

The average visit in an online B2B community is 10 minutes, with 1 visit every 5-7 days.

What B2B organization wouldn’t want roughly 40 minutes of time per month with members to help solve problems, learn how they are using tools and what topics they are most interested in?

Building an online community gives organizations an opportunity to strategically connect with its audience in meaningful and sometimes deeper ways through private interactions.

Jolina Pettice

BFF’s for Increased Online Marketing Reach? PRSA Digital Impact Conference Keynote

Jolina Pettice on Apr 3rd, 2012     Marketing PR Conferences, Online Marketing, PR Conferences, Social Media

PRSA Digital Impact Conference - KeynoteCan BFF’s lead to more effective marketing?

That’s the topic of discussion for the PRSA Digital Impact Conference opening keynote featuring Caryn Marooney, vice president of technology communications for Facebook.

Before going to Facebook, Caryn explained that she ran an agency, however  she talks about having felt like a mechanical bunny always chasing something and not catching it.

Why? Everything is constantly changing. And we as PR and Marketing Pros have to be ok with that. What’s remains constant is what remains important.

3 important things we need to remember:

1. What audiences are we trying to reach
2. What are our goals
3. What tools can we use to reach our goals

As we think about audience, that of Facebook is expansive and exponential which is why it can be so effective in terms of online marketing.

Lee Odden

2012 Social Media Marketing Industry Report

Lee Odden on Apr 3rd, 2012     Book Reviews, Online Marketing, Social Media
Social Media Marketing Industry Report 2012

Click the image above to download your copy of the report.

While the speculation, pontification and monetization of social media is reaching momentum of tsunami proportions, many businesses looking for practical advice are asking, “Exactly how are marketers using social media to grow their businesses?”

Michael Stelzner from Social Media Examiner has posed that same question and others like it to a sample of marketers on the front lines of the social web to help bring some clarity to what works, what doesn’t and where to focus.

When asked about the bearing of the report on the intersection of search and social, Mike said, “With Google integrating results from its Google+ network into search, we’ll begin to see an Amazon type social proofing of search results based on the activity of friends.  This will make search even more important.” We agree!

Lee Odden

Digital Convergence: Marketing & Public Relations #PRSADIConf

Lee Odden on Apr 2nd, 2012     Marketing PR Conferences, Online Marketing, Optimize Book, PR Conferences, Public Relations

optimize prsa digital impact

Since 2004 or so when I started this blog, I’ve been promoting the convergence of SEO and public relations, especially through press release optimization. Shortly after, that focus has shifted to emphasize the intersection of search, social and content. In fact, here’s a post from 2006 on social media, SEO & PR.

Winds of Change. If you work in the Public Relations world, you’ve undoubtedly observed significant changes both in the news media business and the relationship between PR, intermediary news organizations and consumers. Information preferences have changed, technology and media have changed and the business of news and corporate communications have changed.

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