Ashley Zeckman

Online Marketing News: Take Action on Social Data, LinkedIn Gets the Scoop, Google Reigns Supreme, Google & Big Data for SEO

Actionable Social Analytics

This recent infographic by awareness takes a dive into social analytics.  In an era where virtually every brand is online, it is essential that action is being taken off of the data we are collecting from social networks.  This infographic provides not only some of the Key Performance Indicators (KPI) that your company should be tracking, but how to calculate these numbers as well.  Examples of the KPI’s your company should be tracking:

  • Brand Awareness & Reputation
  • Marketing Program Effectiveness
  • Lead Generation Effectiveness

Use LinkedIn to Get Juicy Industry Scoop
LinkedIn has proven to be a great recruiting mechanism and means of connecting business professionals.  Many organizations are now using the social networking platform to gain insight into potential clients.  Sounds a little bit like stalking to me, what do you think?  Via Inc.

You’re Fired! Facebook “Likes” Gone Wrong
Should companies have a say in what their employees post on social networks on their own time?  Can these posts or “likes” be grounds for termination?  That is exactly what judges are trying to figure out based on two recent cases where employees claim they were fired for what their employers deemed inappropriate “likes” on Facebook.  Via BtoB.

Google is King of the Mountain on Mobile
comScore’s Mobile Metrix report examines mobile media usage across different devices, applications, and web browsing.  According to this report, Google is leading the pack by reaching over 98% of the U.S. mobile audience.  Via TechCrunch.

Use Social Media to Target Existing Customers
Social media can be used in a variety of ways to target new and existing customers.  Your team can take a customer centric approach which involves answering questions and solving issues.  Additionally, social networks are a great way to offer loyalty programs which encourage repeat business.  This article offers 5 great tips for using social media to target your current customers.  Via Social Media Examiner.

Online Marketing News From the Top(Rank)

Shawna Kenyon – Facebook’s Stock Price in Context
Facebook is going public, well kind of. Last Thursday they announced the release of 337,415,352 shares to hit the marketplace, making Facebook one of the most valuable US Internet companies to date.  But is Facebook really a good investment? How does the offering/pricing compare to its tech counterparts?  Check out the Infographic in this article to see how Facebook stacks up.  Via Mashable.

Brian Larson -‘Cannibalization’ Not Good For Fast Food…Or Any Other Business
To be clear, we’re talking the cannibalization of revenue. Fast food giant Wendy’s launched the ‘W’ burger last year and saw sales for the new product display consistent growth. So where’s the problem? Sales of the ‘W’ burger were rising while higher ticket items were dropping. In effect, Wendy’s had been successful in down selling their menu. Let this delicious example be a friendly reminder that just because you can launch a product doesn’t mean you should.  Via AdvertisingAge.

Mike Yanke – Google Extends Search Results with ‘Sources’ Area
Extended information about movies, books, people and music will soon start populating the third column Google results as the search giant confirmed its ‘Sources’ experiment this week.  Learn more about this experiment – and see some early screencaps – in this article posted by Danny Sullivan of Search Engine Land.

Kodi Osmond – Google, Big Data & What it Means for SEO
Big data – it’s exactly what it sounds like.  Marketers have always been astutely aware of how gathering and analyzing customer data allows for relevant, impactful, and timely communications.  Google, one of the grand poobahs of big data companies, has alluded to how big big data will be for the future of search.  So is big data really the next big thing, and what big impact will it have on search marketers?  Via Search Engine Watch.

Time to Weigh in: Has your company used LinkedIn to target customers in the past?  If so what were your results?  What is your policy or preference on employees and social media usage, both personal and professional?  We look forward to your feedback on the news articles we found the most interesting this week.  Have a great weekend.

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.