Ashley Zeckman

Are Fortune’s Top 5 Fastest Growing Companies #Winning or #Losing with Twitter?

Ashley Zeckman     Social Media

Each year fortune publishes their Annual ranking of America’s largest corporations.  This list is then broke into different categories such as fastest growing or most profitable.

When it comes down to it, this list is all about the numbers.  How much money was made, but not how the money was made.  It begged me to ask the question, do companies this large use social media and does it make a difference?  In this article you will find how Fortunes Top 10 Fastest Growing Companies are fairing on Twitter.

#1 – Allergan

Based in California, Allergan describes themselves as a “global, technology-driven multi-specialty heath care company pursuing therapeutic advances to help patients live life to their fullest potential.”

Tweets: 7
Following: 43
Followers: 3,785

Allergan has been erratically tweeting since 2010.  As you can see the company only have 7 tweets.  The types of information that Allergan is sharing relates specifically to their company earnings and news, as well as a couple links to articles that relate to their industry.  Overall, Allergen is not engaging their Twitter followers.

As we all know, the pharmaceutical industry is highly regulated. However, Allergan could create a more conversational flow of information on a more regular basis.

#2 – Susser Holdings

Susser Holdings boasts on their website that they are a third-generation family business based out of Corpus Christi, TX.  Susser Holdings owns and maintains over 540 convenience store locations many of which offer restaurants as well.  Their wholesale fuel division supplies to over 560 independent dealers

Tweets: N/A
Following: N/A
Followers: N/A

Huntsman is currently running a social media account that is related only to the scholarships that they offer.

In my opinion Susser Holdings has a great market that they have yet to tap into.  Why not begin targeting local customers with specials, as well as those travelling through.

#3 – CVR Energy

Also headquartered in TX, CVR Energy is an independent petroleum refiner and marketer of high value transportation fuels in the United States.

Tweets: N/A
Following: N/A
Followers: N/A


While CVR Energy does not have a Twitter page, there are a significant number of mentions made about their company.  Even if CVR Energy started a Twitter page just to monitor this information and respond where appropriate they ,may fair well on Twitter.  However, I’m not sure how regulated their industry is, and if any of their actual prospects would be present on social networks.

#4 – Con-Way

Con-way Inc, is a $5.3 billion freight transportation and logistics company headquartered in Ann Arbor, MI.  Con-way and its subsidiaries operate from more than 500 operating locations across North America and in 20 countries.

Tweets: 2,130
Following: 853
Followers: 3,904

As of yet, Con-Way has proven to be the most engaging company on Twitter in the top 10.  Their approach is very personal and appears to be directed mainly at the drivers, and safety.  It looks like quite a bit of emphasis is placed on their scholarship program, as well as their recruiting program with the U.S. Army.

Overall I think that Con-Way does a great job of creating real and engaging posts, while still including the proper amount of self-promotion.

#5 – Huntsman

Huntsman is a global manufacturer and marketer of differentiated chemicals.  Their companies manufacture products for a variety of global industries including chemicals, plastics, automotive, aviation, textiles, footwear, and the list goes on and on.

Tweets: N/A
Following: N/A
Followers: N/A


Even if Huntsman could utilize Twitter to begin sharing news about their different divisions and recruit new employees, I think they would be wise to start a Twitter account.

According to my research, Fortune’s top 5 fastest growing companies do not appear to have much involvement on Twitter.  This could be due to many factors such as industry, type of clients, and so on.  Would you recommend that these large corporations begin engaging more online?  If so, why?

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.


  1. James O'Grady says:

    It’s a different play for B2B companies because of their products and services. Often they are very expensive and therefore require a face to face meeting. It’s not like someone is going to drop by the corner store to pick chips and dip for a party. So, the context of their tweets would have to be carefully thought out, especially for chemical or resource companies whose activities often add to pollution and therefore have a negative perception amoung the larger public.

    • James:

      Great points. With B2B marketing we must still remember that we’re dealing with humans so we still need to be human, all while creating a unique and enticing value prop for our decision makers.

  2. Interesting post!

  3. I love stuff like this. You’re putting the echo chamber arguments to the test: does social media REALLY impact a company’s success?

    Based on the quick analysis above, it looks like these companies are all too busy to tweet (and it doesn’t much seem to matter). Could they be better if they were? Sure, but it’s not necessarily the do-or-die mentality that most would have us believe.
    Also, related to Susser Holdings, you’ll want to check out @StripesStores on Twitter. That’s the consumer-facing brand for their convenience store chain. They are fairly active in social media.

  4. This is really interesting. Especially smaller companies have lots to earn from being visible everywhere possible.