B2B Marketing: Our Shared History (From the 2012 MarketingProfs B2B Forum)
For the record, B2B Marketing is not boring. It is an industry ripe with opportunity for innovation and creativity. This video from MarketingProfs takes you on a short journey though the history of B2B Marketing. For more helpful tips be sure to check out the B2B Marketing Innovation eBook.
Coca-Cola Equips Vending Machines With Kinects, Lets You Dance For Free Cokes
In an effort to remain the number 1 global brand, Coca-Cola has come up with an innovative and interactive advertising campaign. Coca-Cola has equipped a number of their vending machines with webcams and Microsoft Kinect sensons. In order to win a free soda you must follow a series of dance moves shown the on the screen. Via SingularityHUB.
‘Extra Credit’ for Small and Medium-Sized Businesses
Juggling expenses for a small to medium-sized business is no easy undertaking. Adwords has begun rolling out a program in the UK (and soon in the US) that allows businesses to pay for their campaigns and track spending through their AdWords Business Credit initiative. Via Google.
Report: U.S. Broadband Providers’ Pay- TV Focus May Be Killing the Next Wave of Web Innovation
According to this report from Broadband Stakeholder Group, the United States is falling behind on online product innovation due to a lack of subscribers to superfast broadband services. Via TechCrunch.
Facebook Test Collections Feature for Retailers
In an attempt to improve businesses’ ability to advertise products targeted at user interests Facebook has released their “Collections” feature which allows users to tag products and group items into “wishlist” collections, which can be browsed by contacts or linked to product purchase pages. Via ClickZ.
Cool Tool – Newsle
Curious to know when your friends or business contacts are featured in news articles online? Newsle is an online platform that scrubs the web for articles about you your friends and colleagues, and anyone else you’re connected to and notifies you once the information is published. Setting up your account is simple and involves merely clicking a few buttons to import your Facebook, LinkedIn, and email contacts. www.newsle.com
TopRank Team News
Brian Larson – I ‘Endorse’ This Message
If you’re a LinkedIn user, you likely have started to receiving some notifications that Person X ‘endorsed you’. But what does this mean and how can you leverage the new endorsing feature? This article examines these questions and more. Via Social Media Examiner.
Shawna Kenyon – Online-Only Retailers See 10% Revenue Yield Drop in CA After Sales Tax Imposed
When the state of California announced that they would be implementing a sales tax on all goods purchased online, residents began buying items online quickly to avoid the tax penalty. In fact, online-only retailers saw a 30% revenue spike prior to the tax implementation. Via Mashable.
Rob Bayne – 53% of Organic Search Clicks Go to First Link [Study]
This article talks about the importance of rank and placement on search engines, and the conclusions are backed up by hard data. It’s a great read, if you’re in the industry, own or are involved with a website, or are just curious about how people behave online. Via Search Engine Watch.
Mike Yanke – Do Not Search for Images of Emma Watson in Bing
Web security firm Sophos reports that two of every three malicious redirects happen in Bing searches, according to this article in Search Engine Land, with image search being particularly vulnerable. This comes hot on the heels of McAfee’s recent report indicating that Emma Watson represents the most dangerous celebrity web search.
Evan Prokop – Google Updates Above the Fold Page Layout Algorithm
If you didn’t know already, Google loves quality content. If you did know, you are in for a treat, as Google has recently updated their page layout algorithm to reward sites that have quality content instead of ads above the fold of their pages. Via Search Engine Watch.
Time to Weigh In: What other innovative marketing campaigns (B2B or B2C) have caught your eye lately? Are you looking to take advantage of AdWords new credit program? What impact do you think Facebook’s new “Collections” feature will have on the way businesses market via Facebook?