TopRank Online Marketing

Archive for November, 2012


Alexis Hall

TopRank Heads to the Windy City for SES Chicago 2012 #SESCHI

Alexis Hall on Nov 6th, 2012     Marketing Industry News, Marketing PR Conferences, Online Marketing

Chicago BeanOn Tuesday November 14th  we will be heading south for SES Chicago.  This will be my second SES event and I am looking forward to attending sessions to continue to educate myself in online marketing, and share it with our readers, all while hanging out in the city of Chicago.  I will be live blogging along with fellow TopRank-ers – Jolina Pettice, Evan Prokop, Thom Craver and Miranda Miller.

When planning any trip, one of the first things I do is map out the stops which are a MUST SEE. Conferences are no different.  We follow online marketing best practices, and always have a game plan to ensure we can get the most out of the time spent at conferences.

Lee Odden

100+ B2B Content Marketing Statistics for 2013

Lee Odden on Nov 5th, 2012     B2B, Content Marketing, Online Marketing

B2B Content Marketing Report 2013

Content Marketing Institute and MarketingProfs have partnered with Brightcove to research and produce a very useful report for North American marketers:

B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends  

As with most joint venture reports from CMI and MarketingProfs, this report has been shared and written about pretty enthusiastically in the media and blogosphere. It’s easy to understand why: B2B marketers “get” that they need content as a more substantial part of their overall marketing mix, but they need to know more about how.

There are many sharable nuggets in this report which you can view embedded at the end of this post.  I also thought it would be handy for other marketers/authors/speakers like myself that need to write articles, reports and give presentations to break some of the findings out into one line stats that would be easy to copy and share.

Ashley Zeckman

Online Marketing News: Social Media & Holiday Shopping, Use PodCasting For Business, Facebook Ads = Craigslist, New Gmail, Google EMD Update

Ashley Zeckman on Nov 2nd, 2012     Online Marketing

Infographic - Social Media - Social Media and the Holiday Shopper

Social Media and the Holiday Shopper

This recent infographic from Clever Girls Collective provides insights into social media-savvy women’s 2012 holiday shopping plans.  Findings include:

  • 93.3% purchased something because a blogger recommended it
  • $515 is the amount the average US household will spend on gifts this year
  • 75% say sale prices influence holiday purchasing decisions

3 Ways Podcasting Can Land You Customers
Podcasting is quickly becoming a very popular means of creating online content.  In addition to it’s virility, podcasting puts a voice to the face that prospects will appreciate.  This article shares 3 great tips for using podcasting to get new customers.  Via Social Media Examiner.

Lee Odden

Connecting Marketing & IT: 5 Tips for Creating a Shared Marketing Agenda with Your CIO

Lee Odden on Nov 1st, 2012     B2B, Guest Posts, Online Marketing, Social Business

connect marketing ITOn occasion we connect with smart people and ideas we think are worth sharing as a guest post here at Online Marketing Blog. Today, I’d like to introduce you to Heidi Ambler, Director of Social Business at IBM.  Heidi has over 20 years with IBM where she leads a team responsible for their enterprise social software business.

In a digital world where technology and  consumer behaviors are changing rapidly, Heidi makes the argument for better alignment between IT and marketing as a path towards greater success and competitive advantage.

Heidi Ambler IBM Social BusinessAccording to recent survey results, 60 percent of marketers cite a lack of alignment with the company’s IT department as the biggest obstacle to reaching today’s digitally empowered and social savvy consumers.

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