TopRank Online Marketing
Ashley Zeckman

Online Marketing News: Happy Holidays from TopRank, Mobile Driving Social, Facebook Goes Local

By Ashley Zeckman     Online Marketing, Online Marketing News

TopRank Online Marketing Holiday Card 2012

Happy Holidays From TopRank Online Marketing

We celebrate and appreciate the opportunity to have you as party of our online community, and look forward to our mutual success in 2013 and beyond.  You can now “Optimize” your own holiday card!  The first 5 people to comment on this post or share a tweet of their TopRank holiday card will win a free copy of Optimize by Lee Odden.

Make Your Own Holiday Card!

Google & Facebook Take on Patent Trolls
Google recently joined forces with Facebook, Dell, and Intuit to try and restrict the validity of certain patents issued by the United States.  This filing is meant to determine if a company should be able to secure a patent for an “abstract idea” concerning financial intermediation implemented with a computer.  Via Inc.

21 Hilarious Tweets for the End of the World
Hopefully the world has not already ended by the time this post is published!  Many people have taken to the Twitterspehere and shared their comedic take on the impending Mayan apocalypse.  Via Mashable.

Mobile Web, Apps Driving US Social Media Growth
According to a recent study from NM Incite and Nielsen consumers are spending roughly 20% of their total time online via personal computer and 30% of their time via mobile.  Apparently, social media use on these devices increased by 37% year over year.  Via MarketingProfs.

New Google+ Social Sharing Bar Spotted on the Web
Google’s purchase of Meebo has enabled them to begin testing a Meebo-inspired bar to increase user engagement on Google+.  This new functionality will allow users to chat using Google+ even if they are not on the actual web page.  Via The Next Web.

How to Keep Your Compelling Content Engine Fueled & Running Smoothly
This interview with Salesforce Marketing Cloud’s Manager of Content Amanda Nelson sheds light on what drives Salesforce’s content machine.  The interview includes insight into tactics, results, and challenges of content marketing.  Via Content Marketing Institute.

TopRank Team News

Miranda Miller – Lessons From Facebook’s Instagram Photo Flap
Instagram pulled an incredibly naughty stunt that may leave a lasting impression on their userbase. There were lumps of coal all around for Instagram staffers, after the social image sharing company infuriated users with a very Facebook-esque privacy policy. In fact, the new policy allowed the sharing of Instagram user data with Facebook, who acquired the company last year, as well as unnamed affiliates and third-parties. Instagram was forced to repeal the new policy as quickly as it was sprung on their users, who until this point, had been almost rabidly loyal to the brand.  Via Time.

Jolina Pettice – Facebook Gets Into Local Search With “Facebook Nearby” For iOS & Android
Facebook taps into Local Search; here’s what it means for consumers and businesses: (Via Search Engine Land)

  • Consumers – you will be able to search to find local businesses by name or category. Results will be ranked by criteria such as ratings, check-ins, likes and recommendations with your network playing a role.
  • Businesses – if you don’t have a page, you won’t show up. Time to think about creating a page and/or updating the one you have to ensure it’s optimized.

Evan Prokop – Preparing For the New LinkedIn Design: How to Optimize Your Page & Profile
Are you ready for the new LinkedIn profile design? Optimize your personal and business profiles to get the best results from LinkedIn with this helpful guide.  Via Social Media Examiner.

Mike Odden – Chrome Backlink Analyzer
Majestic SEO has created pretty cool and free Chrome Extension, that allows you to see back link data from the page you are looking at.  It also has a number of tools available including their Flow metrics data.  No account is needed to use this extension. It can be downloaded from the Chrome Store.  Via Majestic SEO.

Mike Yanke – There Was A Big Google Update This Week!…Wait – No There Wasn’t
A combination of chatter and weirdly fluctuating search results this week led many to believe that a big Google Panda update pushed live sometime around the 13. A Google spokesperson speaking to Search Engine Land, however, indicated that there was no update that they at Google ‘were aware of.’  Read more about this potentially conspiratorial non-update / update in this Search Engine Land coverage.

Rob Bayne – Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling
This article highlights how users can better understand the traffic coming from newer Apple devices running iOS 6, specifically highlighting how search from Safari is now secure.  Also included is a description of this issue in some technical depth, and includes a segment on how to generate traffic estimates. Via Search Engine Watch.

Brian Larson – Google Ramps Up User Feedback Testing
There are MANY factors that influence Google’s search algorithm that will never be known, but one factor that is known as user feedback. That is, how an actual person experiences and rates content. Well, Google is now developing additional user feedback tests (user tests have been in-place for some time) to better understand which pages visitors prefer. Learn more about this new test in this post from Search Engine Land.

Time to Weigh In: Do you think that a company should be able to secure a patent for an abstract idea?  If you could only share one more tweet before the world ended what would it be?  Does the clear rise in consumers use of mobile devices for social media impact your online marketing strategy?


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