As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait until each of these select few companies, from whom I had come to expect great information, released their data. I relied on these sources for fantastic written and visual content our readers appreciated.
Now, when you have journalists and readers actually waiting on and looking forward to your content, isn’t that a massive win for your brand?
This is the power of sequenced content. Your audience comes to expect a certain type of product from you with each new installment. They subscribe to your RSS feed so they won’t miss it. They follow you in social channels to catch that first tweet once it’s released. They absolutely cannot wait to see what you’re coming up with next!