Online Marketing Blog

Believe it or not an image can help make or break a piece of content, once your visitors reach the page.  C.C. Chapman (@cc_chapman) shared sound advice and lots of laughs with his opening session on day one of the New Media Expo with a session entitled “How To Add Photography Into Your Marketing Mix”.

Whether you’re sprinkling your content marketing with imagery or looking to make it a larger part of your strategy, C.C. suggests some best practices for letting your images shine.

#1 – Always Create An Emotional Response
When someone looks at the images that you use to help tell the story of your content, it should illicit a response or reaction.  If a follower takes a look at your photo and then stifles a yawn it’s time to go back to the camera lens and find another image that is more suited.

5 Types of Social Media Strategies
Social media is not a magic bullet. It’s an enabler. Social media won’t make an antisocial brand suddenly social. But it can facilitate and amplify the role that brands play with their audiences.

Whether in social media or any other domain, we need to focus less on how “awesome” we are and more on working toward making our customer’s more “awesome”.  Via Marketoonist.

There’s No Avoiding Google+
In order to compete with social networking giant Facebook, Google+ has begun requiring that people that use their services are also set up with a public Google+ page that anyone can view.  Via The Wall Street Journal.

People flock to Las Vegas for many reasons.  Some want to experience the nightlife while others are interested in seeing acts perform, lounging by the pool, eating gourmet meals, or even attending marketing conferences.

To win big in Las Vegas  you need a little luck and an understanding of the game.  Similarly, if you want to make it in the world of search and social media, you need to understand what works and what doesn’t.

The Rat Pack of the 1960′s was the must see act of it’s time.  Fans would visit Las Vegas from all over the country for a chance to see the likes of Frank Sinatra, Sammy Davis, Jr., and Dean Martin perform live.  The “must see” Vegas act in January is the “New Media Rat Pack” playing live at NMX and includes top new media experts and digital celebrities ranging from Dana White of the UFC to Guy Kawasaki.

We live in a world where shopping, dating, watching new films and networking can all be done online.  In fact, these actions (and many more) have become a part of our everyday life.  Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review after a terrible movie, or have a sense of regret after a bad date.

When it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided.  If you are able to effectively engage your online community you can experience many advantages including:

• An introduction to someone such as a thought leader you might not otherwise have access to.

Happy New Year and Welcome 2013!

Also, Happy Birthday to TopRank’s Online Marketing Blog!

A little over 9 years ago I started this blog as a way to save and share links to industry news. Over the years it has evolved in many ways thanks to our community and our team at TopRank.

Since 2003 Online Marketing Blog has generously shared thousands of posts, reaching millions of online marketers all over the world. Every time I speak at a conference, whether it’s in New York or Sydney or London, multiple people approach me with thanks for our blog’s contribution of insight, tips and useful information. That feedback is priceless and very much appreciated.

Now for some thanks back: