Digital Now Accounts for 57% of Daily Media Consumption
Consumers now spend more time each day consuming digital than traditional media, according to the most recent GlobalWebIndex. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital. People are turning to online channels for radio, TV, social and other forms of content consumption in record numbers, especially in China and UAE. Social increasingly dominates the time that consumers spend online; globally, social accounts for 48% of total digital time.
Digital 2013 – A Global Analysis of How Consumers Spend Their Media Time is based on more than 32,000 internet users from 31 countries, with surveys answered in the final quarter of 2012.