TopRank Online Marketing
Lee Odden

Content Marketing & Optimization 6 Ways – Upcoming @TopRank Speaking Events

By Lee Odden     Content Marketing, Marketing PR Conferences, Online Marketing, TopRank Agency News

content optimizationWhen there’s a good story to tell, it doesn’t matter what else is going on. You have to tell it. That’s where I’m at with the intersection of search, social and content marketing.

For the past few years I’ve been giving presentations all over the world to educate marketers on the importance of an attract, engage and convert approach to content marketing. During an upcoming stretch of 30 days or so, it turns out that I’ll be giving 6 different presentations on the topic from 6 different angles.

This content marketing and optimization “6 Ways” tour starts out in San Diego next week with a presentation on how to use blogging to inspire action at the inaugural Social Media Marketing World conference.

Tuesday April 9 – Conference (San Diego)
Social Media Marketing World
How to Integrate Blogging With Content Marketing that Inspires Action
Blogs provide an incredible content marketing platform for connecting directly with prospects, the media, customers, investors and the industry at large. During this presentation, Lee Odden (author of Optimize) will reveal a powerful yet simple 3-step process for developing blog content that attracts the right readers, engages them and inspires them to take action. You’ll walk away with ideas to help move readers to subscribe, interact, request more information or become customers.
11:45am – 12:30pm PT - Room A

Following SMMW I’ll be giving a webinar for my UK friends on creative content marketing. This is a 30 minute version of a presentation I gave a month ago in London and last week in New York. If you missed it, be sure to sign up below.

Friday April 12 – Webinar (UK)
Smart Insights
Get Better Results With Creative Content Marketing
Companies are spending more on content, but many are unclear on what the best practices are for creating high quality content over a long period of time. Developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money.  This presentation will share a framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business.
7pm CT – 1PM GMT

Next up is an all new presentation I’m really looking forward to here in my backyard of the digital savvy Minneapolis.  The Twin Cities are home to some of the top digital marketers in the country. Many of the audience will have been in the digital marketing field longer than me, so it’s important to bring the good stuff when you present here. I’ll be up to the task in this solo presentation that answers key questions about defining content, how content organizations are structured in companies and of course, the big question; What is the Future of Content? aka #whatthefoc

Wednesday, April 17 – Solo Presentation (Minneapolis)
MIMA – Minnesota Interactive Marketing Association 
Future of Content
According to IBM, 90% of the data in the world today has been created in the last two years. Once you sift through the porn, pregnancy announcements, unfortunate health-condition disclosures and cat videos, you’re faced with a deluge of information produced by brands and their consumers. As the traditional publishing model evolves, the door is open for brands to wield even greater influence over reporting and consumer information-discovery. However, taking advantage of this opportunity necessitates understanding the future of content.
6 pm CT -  Solera,  900 Hennepin Ave,  Minneapolis, MN 55403

The “Content Marketing & Optimization 6 Ways Tour” continues on from the Minneapple to the Big Apple, New York.  A friend’s child remarked after hearing I was in NYC last week, “You must really like New York”. Yes, as a matter of fact, I do. My return to the city that never sleeps will be focused on a message about integration of digital marketing tactics for better results. The dynamic of incorporating search, social media and content marketing can bring inbound marketing performance to new levels. I’m very much looking forward to sharing stories about how to do just that for B2B marketers in attendance.

Monday, April 22 – Conference (New York)
Content2Conversion Conference
Content Optimization: How To Integrate Search, Social And Inbound To Drive Demand
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
11:45am ET – TimesCenter NYC

A nice break from travel comes with the next event, which brings a public relations perspective to my optimize and socialize content marketing message. I’ll be doing a webinar for our friends at the PRSA as a pre-event promotion of the PRSA Digital Impact conference (also in New York) that occurs in May.  The focus in this webinar combines the best practices of digital marketing for the benefit of public relations practitioners that can leverage their story telling skills for measurable results.

Tuesday, May 7 Webinar (New York)
PRSA – Public Relations Society of America
Optimize 360: An Integrated Approach to Digital Marketing and PR
How a Content-Focused Digital Marketing and PR Strategy Can Grow Brand Visibility and Increase Sales

In today’s fast moving search and social Web, content flows in every direction throughout a variety of platforms, formats and devices. The mass adoption of social platforms has facilitated a revolution of information access, sharing and publishing. Now more than ever, creating content that influences growth in media and new business requires an integrated approach. This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content focused digital marketing and public relations programs:

Understand the future trends in online marketing and public relations.
Identify three major problems with most content marketing and social media efforts.
Present a new model for social content success everyone can understand: attract, engage, convert.
3:00pm ET

Last, but not least on this tour is a trip to Portland. I haven’t been to Portland since I presented at the first Intel Global Social Media Summit a few years back. This time, I’ll be continuing the PR and communications theme with the local IABC and PRSA groups. Convergence of marketing and PR is a key topic that many practitioners are eager to learn more about. The amazing thing about content is that it serves as a high impact platform for earned and shared media. Influence in the digital world never had it so good.

Wednesday, May 8 (Keynote) Portland
Communications Conference
Digital Convergence: The Integration of Marketing & PR
The trend towards convergence of marketing and public relations is upon us. With combined strategies, marketers can deliver more meaningful marketing performance in a social and content centric world. PR and communications professionals can embrace the measurable impact delivered by marketing best practices for achieving influence and brand visibility. This presentation will offer attendees a peek into the converged world of marketing and PR, who’s doing it right and a model for making the transition to deliver more powerful business results.
12:00pm PT - Grand Ballroom, 3rd floor
Governor Hotel, 614 SW 11th Avenue,  Portland, Oregon 97205

If you are attending any of these events, digital or in person, I hope to see you there!


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