Recent 2013 college graduates have received their diplomas and spent the past few summer months relaxing, celebrating and continuing their job search.
Many students, particularly in the Journalism, Communication or Marketing fields are pursuing positions in the fast growing digital marketing industry to launch their careers. Fortunately, digital marketing budgets are expected to increase by 9% this year and there are many agencies seeking talent.
However, upper management like the President of tech company, PubMatic, Kirk McDonald in this WSJ article, take the perspective of, “…the right skills are very hard to find. And I’m sorry to say it, dear graduates, but you probably don’t have them.”
Despite demand for talent, college graduates often don’t qualify for the digital marketing positions available. Agencies want employees with experience, but as college grads, there’s a common feeling that you can’t gain “real-world” experience until someone gives you that opportunity.