Between major algorithmic updates to better filter content, links and aggressive tactics to removing several important signals SEOs use to improve marketing performance of their websites, the search engine optimization game isn’t what it used to be.
Change is a constant with SEO but one thing is certain at the moment: A LOT more companies are asking about how they can create some buffer against the volatility of Google organic search listings.
Some have been hit by Panda or Penguin updates, but even more are realizing their over-reliance solely on organic SEO has them feeling a little uneasy. This is not to say SEO is the reason to be uneasy, because it’s not. Putting all your online marketing eggs in one basket is what should cause concern.