Archives for October 2013

From Boston to Moscow: 7 Events Where You Can Learn To Optimize & Socialize Content Marketing

optimize socialize content marketingI don’t know about you, but to this day, I like a good peanut butter and jelly sandwich.

Maybe it’s a childhood memory or maybe it’s just the combination of flavors and textures.  Since I’m a fan of the PB&J, I’ve done some experimenting with methods and ingredients. Bread is my least favorite part and the jelly is the most. So I’ve doused the bread with jelly and put just a dab of my favorite crunchy on. No good. Insanely thick bread? No good. Swaths of double crunch peanut butter? Still, no good.

You’re probably wondering why in the world I’m writing about PB&J and may have guessed that it’s a metaphor. I see so many marketers with all the core ingredients they need for success, and yet they gravitate towards that “one thing” like, content marketing (bread) or just social media (jelly), or stuck on SEO (peanut butter).  Doing that is simply no good.

Book Review – Age of Context: Mobile, Sensors, Data and the Future of Privacy by Robert Scoble & Shel Israel

Age of Context Book ReviewThe new book, Age of Context, relates to the messages or information you receive within a precise location.  Where you are at any given moment determines the meaning and relevance of the information you consume and the experiences you have.

When you read Age of Context: Mobile, Sensors, Data and the Future of Privacy, written by veteran tech journalists, Robert Scoble and Shel Israel, be prepared to embrace an entirely new way of viewing the digital world. The future includes glass in homes and skyscrapers that adjusts to mood and weather conditions and lets airplane pilots see through fog—all because the ‘glass understands the context of its environment.’