Archives for November 2013

7 Tips and Tools to Craft a Killer Content Marketing Strategy

#SESCHI Content Marketing SessionHave you ever created content that sucks? Or worked really hard on something, dedicating a ton of resources, only to have it under-perform or not earn the reach and impact you wanted? You’re not alone.

Despite the fact that content marketing has becoming increasingly popular among B2B companies this year, only 44% of them have a documented content strategy. This creates marketing silos that limit the benefits of creative and shareable content, which basically results in crappy content.

A diverse, creative, and strategic content plan can break down silos and help create content that resonates with your target audience while increasing social shares, network size and engagement.

The Truth About Visual Content Marketing Tactics: Infographics

Infographics as Content Marketing TacticIt’s safe to say that Big Data is revolutionizing 21st century business. The big question for marketers, however, is how do you take the wealth of information at your disposal and effectively simplify and present it in an engaging and informative way? One answer is infographics.

Defining what entails a good infographic is complex. For one, not all data lends itself to creative and unique visual communication. Someone who’s expert in design may not understand your audience or how to map relevant data in a compelling way. Don’t forget: great content isn’t great until it’s discovered, consumed and shared.

2013 SES Chicago – Wind, Shoulders, and Search

#seschi @bslarsonmn @elizalynnsteely @toprankWind. That’s the first thing that comes to mind when I think of Chicago. Well, that and food because let’s face it—Chicago has some pretty incredible food. But to be completely honest, big shoulders never would’ve popped into my head when thinking of the city. Yes you read that right—apparently Chicago is also known as “the City of Big Shoulders”.

The city also happens to be known as “The City that Works”. Suffice it to say, SES Chicago will fit right in. Full of search and social marketers filling their heads (and potentially big shoulders) with information about paid, earned and owned search, the conference has several promising speakers that I can’t wait to learn from.

Online Marketing News: Psychology Behind Viral Content, Artsy iPhone App, YouTube Charging, Instagram Ads, Foursquare Analytics

What Makes Content Go Viral?

What Makes Content Go Viral? The book, Contagious: Why Things Catch On, by Malcolm Gladwell has some pretty fantastic research on how content goes viral. See what compels people to click and share content. Content consumption is relatively static compared to content generation, so there is only so much attention to go around. [Infographic] Leaderswest

Easier Recovery for Hacked Sites – Google adds new features to Webmaster Tools “Security Issues” to enable faster recovery if you’re hacked. Google Blog

Artsy Launches Innovative iPhone App for Art Lovers – Artsy have announced the launch of the Artsy App for iPhone and iPod touch that will give users access to more than 50,000 images from more than 600 of the world’s leading galleries art fairs, museums, private collections, foundations, and artists’ estates in 50 countries. Art Market Blog