Archives for December 2013

Optimizing Convergence: How to Break Down Silos Between Marketing & PR

Marketing Public Relations Silos

One of the hot topics amongst the public relations world this year will gain even more momentum into 2014: convergence of digital marketing and PR.  More PR organizations are being held accountable beyond media placements including leads, sales and customer acquisition. At the same time, marketing organizations are starved for creative messaging and amplification with their content.

For some PR agencies and departments within companies, the drive towards marketing and PR integration is a substantial and uncomfortable shift. Marketers often think of PR simply as the people who you call only once you want to promote something to the media. For PR, marketing can seem like a content machine generating a spew of information, often of nominal value or newsworthiness.

Online Marketing News: Content Marketing Hacks, Terrible Headline Habits, Twitter’s New Update, Mobile Marketing Trends

Content Marketing Hacks That Will Help You Stand – Keeping content fresh, exciting and bringing back visitors is a challenge for all businesses. Startups, government bodies and Fortune 500 companies all struggle with keeping their content compelling and unique. It’s definitely industry and team dependent, but it’s a challenge that can often be resolved with a few fresh content marketing hacks. Here are a few hacks that will help you stand out. Ross Simmonds

15 Excellent Responsive Email Templates for Small Businesses – The consumer shift towards mobile devices means that businesses should have a strategy in place to optimize their email marketing for smaller screens. Check out these great examples. eConsultancy

Integrated Marketing Simplified: Be the Best Answer

Integrated marketingMost marketers “get” that services like Facebook, Google and media are where customers can be attracted and engaged. They use email marketing and advertising to promote offers to convert and life is good.

At least that’s how it used to be.

The reality is that customers are becoming more complex, requiring more points of contact and information as they move through the sales cycle. Companies offering up single, direct channel promotions are finding it increasingly difficult to compete.

This is why I’m such a big advocate of taking a customer-centric view and then integrating tactics so brands can become the most logical solution when and where it matters most to buyers.

What Do You Get With A Social Media Audit?

social media audit

In Optimize, I include guidelines for doing a number of different audits to establish a basis for determining the gap between a company’s current situation and where they need to be in order to succeed.

One of those audits is a type that has gained a tremendous amount of popularity given the dramatic increase in attention and budget towards the area. Of course I’m talking about a Social Media Audit.

Why do an audit? If you don’t know where you’re starting from, a lot of time and resources can be wasted improving things that don’t need it and neglecting things that really need your attention.

Mobile Content Marketing With Apps: Pros, Cons, Examples and Best Practices

Mobile AppsEarly adopters of mobile technology in their digital marketing mix have been experiencing great results by providing convenient methods for customers and prospects to find, consume and act on brand information. Mobile commerce success is here too: According to IBM, 25.8% of total online sales for Thanksgiving, and 21.8% for Black Friday were via mobile.

As companies discover innovative uses of mobile technology for marketing and communications, they can help differentiate their services, reinforce corporate culture, and build long-term customer loyalty.

With growing demand as a content delivery and customer experience channel, mobile applications represent a substantial digital and content marketing opportunity for brands. Mobile is now 28% of all web traffic and the smart money is on those companies and organizations that can attract, engage and convert through the creative content opportunities mobile apps provide.

12 Killer Social Media & Content Marketing Blog Posts from 2013

top content marketing social media posts

Metro statue from a recent trip to Moscow

This post marks number 3,401 on Online Marketing Blog. Did you know? December is our 10 year blog birthday month!

We’ve covered a variety of topics in depth over those thousands of posts, especially the integration of search, social media and content with marketing and public relations.

TopRank’s Online Marketing Blog has been a top ranked marketing blog on AdAge 150 from day one and is the only blog to have been named the #1 content marketing blog 3 times by Junta42 (Content Marketing Institute).

Reflecting back over the past year there have been more changes in the digital marketing industry than seems reasonable to track best practices on. To help with that, I thought it would be handy to have a list of our top social media and content marketing posts based on traffic, shares and engagement.