Archives for February 2014

Online Marketing News: Facebook Paper, Super Social Bowl, Vine Rising, Olympic Tweeple


9 Principles for Influencer Marketing – Based on the influencer marketing programs their customers have built, this reputation management firm analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them. Traackr

Squandered Bowl? Or Branding First? With precious few interactive call outs and even fewer mobile calls to action in this year’s Super Bowl advertising and programming, many mobile agency executives were left wondering this morning if brands missed a great opportunity to truly engage customers at this year’s big game. MediaPost

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

Unlock Social Media SuccessWhen marketers approach Content Marketing and Social Media as a symbiotic relationship, there’s no limit to the business goals you can achieve.

To make that happen, marketers really need to start raising the bar on their approach.

It’s far too easy to get caught up in the distractions of the latest social media and content marketing tactics. Unlocking success with social media and content marketing means developing a solid strategy: A thoughtful, data-informed approach with goals, defined target audience and measurable outcomes that you monitor and optimize for.

This post outlines 3 simple ideas that can help you break free of the crowded marketplace of content and social media du jour to stand out with those that matter most to your business.

What Google Hummingbird Really Means and What Marketers Can Do About It

Google Hummingbird

Note from Lee: You know the phrase, kill two birds with one stone? That’s what we’re doing with this post format and the topic of Hummingbird.  Our team at TopRank is known for liveblogging conferences, but this co-created blog format is something new. At the same time, we’re covering a topic (Google Hummingbird) and search + social media that I think warrants some clarity and practical advice. In this post, you’ll see insights our team members took from the SMBMSP event followed by “TopRank Tips” from Eliza and myself.

In the digital marketing world, change is inevitable. At some point in life we are all forced to adapt, change paths, learn new skills or face something we definitely weren’t expecting.

Print Magazines for Content Marketing: Pros, Cons, Brand Examples and Best Practices

Print Magazines for Content MarketingOver 100 years ago, a tractor company set out to get the attention of farmers. They didn’t buy advertising or hire salesmen to go door-to-door. Instead, the John Deere Company created a custom print magazine, called The Furrow, designed to educate farmers on developing technology and trends in agriculture. With over 1.5 million copies currently in print and distribution in over 40 countries, this iconic company based in the heartland of America could be considered the first content marketer.

While John Deere Company was an early, early adopter, for many years, print was the sole purview of magazine publishers.

Content Strategy Interview with Jonathon Colman of Facebook

Jonathon Colman1.3 Billion.

As of February 2014, that’s about how many active monthly users there are of Facebook. Imagine the content that gets created amongst all those connections – updates, photos, videos, blogging and plenty of cats.

But Facebook isn’t what this post is about. Not exactly.

The subject of today’s post is Jonathon Colman, a Content Strategist at Facebook. Jonathon and I first met when I was programming a Search Marketing track for ad:tech. I had known of him through his participation in the search marketing industry and really appreciated his results focused approach to optimizing online marketing performance.

As a SEO at REI, Jonathon could not only show much revenue per keyword the company was making but also how much revenue was being lost because of slow loading web pages.  I noticed he was also very attune to customer experience and content – something many SEOs are just catching on to now.