Lee Odden

Riding the Waves of Social Media – 38 Social Media Marketing Tips from #SMMW14

Lee Odden SurfingA few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me.

I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try. The guy running the lessons had really been around and the young men helping him were clearly “all-in” for the surfing life. They were experts. With their help and my daughter’s example, I quickly went from disinterested to being eager to go again.

That story reminds me of how a lot of marketers take a turn with their digital and social media marketing skills. Getting inspired and then connected with people that really know what they’re doing can be a direct line from zero to social media hero.

What if you could attend a conference where you could get inspired and learn from top thought leaders and brand practitioners while having a great time doing it?

Luckily, we’ve been at it again at TopRank Online Marketing and have produced a conference eBook for Social Media Marketing World to give you a glimpse at the combination of inspiring and practical content planned.

In line with the conference surfing theme, this eBook offers social media smarts from major brands: Century 21, TaylorMade, Eloqua, Whole Foods Market, Adobe, IBM, Cisco, Discover, LinkedIn, Humana, Marriott, Experian, Citrix, PwC, HubSpot, Kelly Services, Cox Communications plus top social media marketing thought leaders and influencers that include Mari Smith, Mark Schaefer and the man behind Social Media Marketing World himself, Michael Stelzner.

There are 38 tips overall on topics that include understanding goals, speaking customer, LinkedIn, Facebook, Twitter, Pinterest, video, social content, influencer marketing, social service and of course, measurement and analytics. Riding the Waves of Social Media is a great primer or appetizer for what you’ll find at Social Media Marketing World.  Check it out:

There are some pretty impressive brands and thought leaders in this eBook, so here’s a full list of contributors and their Twitter handles. You can also find this list (and rank speakers) on List.ly. And if you want to follow the content these social media smarties share on Twitter, be sure to check out the #SMMW14 Paper.li paper.

Mari Smith – @MariSmith
Brian Clark –[email protected]
Laura Fitton –[email protected]
Jay Baer –[email protected]
Dennis Yu –[email protected]
John Jantsch –[email protected]
Mark Schaefer –[email protected]
Amy Porterfield –[email protected]
Neal Schaffer –[email protected]
Michael Stelzner –[email protected]_Stelzner
Lee Odden –[email protected]
Martin Jones –[email protected]
Viveka von Rosen –[email protected]
Joe Pulizzi –[email protected]
Brian Carter –[email protected]
Gini Dietrich –[email protected]
Todd Wheatland –[email protected]
Justin Levy –[email protected]
Jason Miller –[email protected]
Jill Rowley –[email protected]_rowley
Connie Bensen –[email protected]
Marcus Sheridan –[email protected]
Tom Martin –[email protected]
Cliff Ravenscraft –[email protected]
Andrew Gill –[email protected]
Andrea Vahl –[email protected]
Becky Carroll –[email protected]
Lewis Bertolucci –[email protected]
Maria Poveromo –[email protected]
Michael Bepko –[email protected]
Tim Washer –[email protected]
Cynthia Sanchez –[email protected]
Matt Gentile –[email protected]
Azure Collier –[email protected]
Michael Delgado –[email protected]
Dan Gingiss –[email protected]
Charles Kautz –[email protected]
Michelle Lapierre –[email protected]

Of course, the content in this eBook is just a slice of the social media talent that you’ll find at this year’s Social Media Marketing World.

Enjoy the insights in the eBook and then consider attending the event in San Diego. Never mind the opening night on an aircraft carrier and the San Diego Bay networking cruise. Or the fact that your state is probably knee deep in snow and freezing cold and San Diego is sunny and warm.

Even if you ignore those experiences that won’t be found at any other conference, Social Media Marketing World offers an incredible mix of information and learning opportunities.

TopRank will have two livebloggers (Emily Bacheller @emilybacheller  and Jesse Pickrain @jpickrainand) covering sessions each day and I will be giving a presentation on How Content and an Influencer Network Can Grow Your Business.

One question I have about this particular conference eBook: Will it really be the most popular eBook we’ve co-created with a conference?  That’s up to you and the influencers that helped create it. If you like it, be sure to share and even republish it for your own readers.

Surf’s up! Are you ready?

Social Media Marketing World 2014 eBook

Image: Shutterstock

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About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.