Lee Odden

21 Digital Marketing Trends & Predictions

Lee Odden     Digital Marketing

Digital Marketing Trends

The only constant is change.

From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for today’s marketers to really have a handle on what’s important about what’s next.

Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline. Customers expect to access and consume information across platforms, apps and devices and in order for brands to “be the best answer” wherever buyers are looking, they’ll need to figure out what’s next and where to focus.

To capture some of what’s important for digital marketing in 2015, I reached out to some of the marketers I’ve worked with and come to know over the years. It’s an inspiring collection of marketing brain power and experience represented by brands like Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn as well as industry thought leaders like David Meerman Scott, Ann Handley, Jay Baer, Ekaterina Walter, Mark Schaefer, Ardath Albee, Brian Clark and many more – 21 in all.

Business content has to be more than informative. It should entertain too. That’s why I asked each marketing smartie to share a “selfie” of themselves to go along with their 2015 prediction. A surprising number have never taken and published a selfie before, so you’re seeing them here first.

From content to mobile to ads to humor to being more human – this post covers a variety of important areas of focus for digital marketing in 2015. Dig in, learn and enjoy:

Ann Handley Selfie

Ann Handley  @annhandley – Chief Content Officer, MarketingProfs
Is it 2015 already…? And I just learned to routinely write 2014 on my checks…(darn it!)

So here goes: In 2015, I’m thinking about two things:

1. We’re taking the notion of “”brands are publishers”” and pushing the boundaries of that further.

How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a post the default.)

We’ll focus on more relevance and new inspirations (rather than just the tried and true).

And we’ll focus on being generously useful. 2015 really will be the year we create and curate content our customers will thank us for. Which leads me to…

2. Marketers become ridiculously proud of their writing!

In our online social world, we recognize that all marketers are writers. Everybody writes, and that’s true whether you are the Chief Content Officer or Marketing VP or the mar-com manager. Our words are our currency – they tell the world who we are, as Beth Dunn points out. They can make us look smart or they can make us look stupid – and so being able to communicate well in writing isn’t just nice; it’s necessity.

Are you thinking writing doesn’t matter in our video/podcast/Instagram world? Actually, it matters more. Good writing is like an iceberg – use your best words to convey depth under the surface. That means you’re got to choose those words well, and write with economy and the style and the end reader in mind (there’s that empathy thing again!). That’s true whether you’re writing a listicle or the words on a Slideshare deck or the opening paragraph Lee wrote at the top of this post… 🙂

Jay Baer Selfie

Jay Baer @jaybaer – President, Convince & Convert
It’s already happening, but 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important.

Mark Schaefer Selfie

Mark Schaefer @markwschaefer – Executive Director, Schaefer Marketing Solutions
As far as 2015, there is a vast change on our horizon that will be led by augmented reality and wearable technology. This change will be so profound in fact, that I think we will look back at this revolution as something that is as important as the Internet itself.

By the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications. What does marketing look like when the Internet surrounds us like the air that we breathe? Fascinating to think about.

Pam Didner selfie

Pam Didner @pamdidner – Global Integrated Marketing Strategist, Intel Corporation
Marketers have been advised to create and tailor different formats of content with customized copy for highly fragmented marketing channels from TV and print to various social media platforms in order to reach their target audience. It’s the right thing to do.

Digital marketing will continue to morph and promotion channels will be further fragmented. The major change for 2015 is NOT about digital marketing. The major change will come from Marketers by Going Back to Basics: reevaluate the target audience, determine what works and what doesn’t. Re-prioritize and be smart about resource allocation and investment.

Mike Stelzner Selfie

Mike Stelzner @Mike_Stelzner – CEO, Social Media Examiner
Major change in digital marketing: Those that pitch are becoming ignored. A little bit of selling here and there is great, but those marketers who do nothing but sell, sell, sell, are gonna get ignored, dismissed and overlooked by consumers and prospects. Get cracking folks, it’s time to actually care. That means dedicating more resources to things that are harder to track, like answering customer questions and providing more value online.

Brian Solis

Brian Solis @briansolis – Principal Analyst, Altimeter Group
I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.

John Jantsch Selfie

John Jantsch @ducttape – Founder, Duct Tape Marketing
I believe organizations will go deeper into overall strategy with digital marketing – Chief Digital Officers will help organizations lessen their focus on demand creation and heighten it on organizing an end to end customer journey through digital storytelling tactics.

Bill Hunt selfie

Bill Hunt @billhunt – President, Back Azimuth Consulting
In 2015 companies will stop treating digital marketing as a tactic and embrace it as an ecosystem. The ecosystem will enable a singular goal of attracting, engaging and retaining new and existing customers by providing information and content that gives them everything they need to locate, purchase and use their products and services. The days of preaching to customers rather than exciting and informing them are rapidly coming to an end and marketers that can effectively connect with prospects will win.

Joe Pulizzi & Joshua

Joe Pulizzi @joepulizzi – Founder, Content Marketing Institute
In 2015 we will see a large move among brands to buy media companies, flush with cash and short on patience to build loyal audiences.

DJ Waldow Selfie

DJ Waldow @djwaldow – Digital Marketing Evangelist, Marketo
2015 will be the year of HUMAN for digital marketers. Gone are the days of corporate-speak messaging and dull, boring campaigns. Instead, we’ll begin to see more marketers incorporate human-speak into their messaging – videos, pictures, humor, and human!

Ekaterina Walter

Ekaterina Walter @Ekaterina – CMO, Branderati
In the age of infobesity and increasing digital noise, visual storytelling will continue to emerge as a strategy for not only standing out, but also for nurturing and growing vibrant and engaged communities. The ability to craft visual stories that inspire emotion and spark the movement will help companies get noticed and amplify their message throughout those communities.

Brian Clark selfie

Brian Clark @brianclark – CEO, Copyblogger Media
2015 will continue a trend that has caught steam this year, which is mixing paid media with owned media to accelerate content distribution. The best “native” advertising helps build an audience into a a long-term business asset, and that’s a goal worth spending on in conjunction with owned content creation.

Jason Miller selfie

Jason Miller @jasonmillerCA – Senior Manager, Content Marketing, Marketing Solutions, LinkedIn
Coding will become a necessity for digital marketers. As the modern marketer strives to understand how social, content, demand gen, PR, and SEO call all work successfully within a fully integrated marketing strategy, the next skill is to add coding to their resume/ LinkedIn profile. The ability to understand how front end web development and coding can affect, enhance, and optimize a content strategy will become a necessity for marketers instead of a nice to have.

Susan Emerick selfie

Susan Emerick @sfemerick – Manager, Enterprise Social Strategy & Programs, IBM
Employee Advocates will humanize digital marketing experiences on behalf of their brands, outperforming traditional media investments. This will require digital marketers to once again rethink and reshuffle the budgeting decision deck.

David Meerman Scott selfie

David Meerman Scott @dmscott – Keynote Speaker and Bestselling Author, Freshspot Marketing
In 2015, digital marketing will converge with digital selling in a meaningful way. Marketing (one to many) and sales (one to one) are beginning to use the same techniques of content creation and real-time engagement. The best organizations will not run marketing and sales as separate “departments” but will merge the two functions into one customer facing organization focused on revenue generation.

Ardath Albee selfie

Ardath Albee @ardath421 – CEO, Marketing Interactions
Marketers will become obsessive about becoming relevant to their audiences and buckle down to do the work that informs the development of a digital strategy.

Tim Washer selfie

Tim Washer @timwasher – Senior Marketing Manager, Social Media, Cisco Systems
As brands strive to create authentic connections online, especially with Millennials, more will understand that a clever laugh or the vulnerability of silliness is the most efficient path to earning trust and loyalty. Mark 2015 as the year of humor in digital marketing.

Tom Webster selfie

Tom Webster @webby2001 – Vice President, Edison Research
My top change/trend for digital marketing in 2015 is the rise and eventual preeminence of mobile data. Clickstream data simply misses too many elements of the consideration and purchase process, and gives things like social media, word of mouth, and traditional media/advertising short shrift. But as a call to action from social media, a party, the radio, or a billboard arise, today’s smartphone-equipped consumers can take actions in the moment in a way that can be directly attributed to the medium that drove the action, without friction.

Consider this—I’m walking around town, listening to online radio over my phone, and I hear an audio ad for a product that might interest me. In the past, were I to hear that ad, I’d have to remember the name of the company, then go home and use a search engine to learn more about the company before an eventual purchase. Who gets the attribution credit in that scenario? Search, sadly—and a most undeserved credit it would be.

But the continual removal of barriers between message and action that mobile gives us (for those who begin to think that way) will begin to restore the balance of the Force for attribution, and digital marketers can start to get away from channel-based thinking and move towards a more human behavior-centered model, with mobile serving as the unifying principle to unite offline and offline marketing.

Adam Singer selfie

Adam Singer @AdamSinger – Analytics Advocate, Google
Digital analytics sophistication and (effective) usage increases: we know from research, talking to users and being an active part of the industry that marketers are increasing emphasis on measurement. Our team even launched a MOOC (Massive Open Online Course) to provide a free and robust resource to educate marketers and help them succeed. An ever-expanding mix of devices and channels is creating even greater pressures for digital teams to quantify their efforts, but the technology is here and the market demand for talented analysts & data-savvy marketers has been in place long enough that 2015 is the year digital measurement finally comes of age. Smart brands have already formalized their efforts across organizations and efforts. If you’re not there it’s time to catch up.

Connie Bensen selfie

Connie Bensen @cbensen – Global Social Content Strategy, Innovation & Governance, Dell
My prediction for 2015 is that the digital marketer aka Social Bizologist (the person guiding the integration of social into the business functions of an organization) will be asking for an end-to-end content solution. We need a tool that can facilitate content efforts from ideation to publishing while tracking the usage and performance of content across the customer journey. This will allow for ease in repurposing, localization and accommodate real-time efforts.

Lee Odden selfie

Lee Odden (hey, that’s me!) @leeodden – CEO, TopRank Online Marketing
The convergence of marketing, public relations and advertising will accelerate even faster in 2015 and beyond as agencies and internal corporate organizations fulfill each of those roles. Content creation, search optimization and social media will be less siloed as specific departments and treated more like skills that exist across the organization. Optimization will move beyond individual tactics and focus more on overall customer experience across channels. Marketing is everybody’s job and more companies will leverage internal resources through social business and collaboration platforms as well as participation marketing with their community to integrate scaled content creation and social media engagement.

As you can tell, each marketer that shared insights here brings their own experience and perspective as a flavor to their prediction. Each has their own bias but collectively, I think this group represents a great cross-section of ideas that we, as marketers, need to consider for the rest of 2014 and into 2015.

What do you think the most significant changes and important trends will be in 2015? What is it about digital marketing that will be most important for your business and customers in the coming year?

Need help with your Digital Marketing strategy? Check out the consulting services at TopRank Marketing

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.

Comments

  1. We’re off already for 2015…what I’m seeing is that following on from the recognition as media companies, it’s the people that represent these companies who are becoming increasingly influential in the eyes of the ‘influenced’ which is such a powerful differentiator in the marketplaces we operate.

    Every single person from this list is a well respected resource and whilst the opportunity to create and publish is easier than it has ever been, these participants know how to aggregate an audience and to stand for something. If we can build an audience who understand our point of view while the majority stick to interuption and repetition then 2015 becomes a space to embrace (hey…that rhymes!)

    If that’s something that I strive for in 2015 where people make the connection with what I believe in (and the side of the road I stick to), then I’ll be a happy boy.

    • Mark, I think it’s the simple transition of mechanical to meaningful, from egocentric to empathetic and from transactional to experiential that will make a difference for marketers in 2015 and on.

  2. @djwaldow dentist selfie rules, and somehow @joepulizzi got in TWO photos! Predictions that I particularly love here:

    – @brianclark about amplification (because it’s almost the same as my prediction – smart man).

    [email protected] on “Smarketing” and sales and marketing convergence. I hope he’s right.

    [email protected] on brands buying media companies

    [email protected] on employee social amplification (I’m such a big believer in this, I’ve invested in a company that provides software to make it happen).

    Great project @leeodden:disqus Thanks for including me!

  3. Love this post. Well done. But it will be awhile until I can get that DJ Waldow image out of my mind.

    • Burned to the brain …

    • Thanks Mark – it’s amazing what happens when you ask a group of smart people a question everyone needs the answer to.

      DJ made his mark, but did you notice how many were wearing baseball caps? Normally, I do as well 🙂

  4. I’m thrilled to have been included here, Lee–but DJ. Man. That might have broken the Internet.

  5. Excellent conversation around the future of digital marketing. The content promotion and distribution theme resonated through many of the predictions above. While many like to talk about the native paid channels and their explosive growth, PR and marketing agencies are tooling up to take advantage of earned media as a content promotion channel. Media relations pros are so used to pitching brand, product and service stories to the media – it’s not much of a pivot to have them pitch helpful content. I see this form of content promotion as the future of digital marketing.

    • Paid and organic both play a role on content amplification, this is true. In addition to media relations pros helping with content promotion for placements, I think more PR centric organizations will be developing their own media properties to compete. This is why I’ve stuck with a blog for so long – To get in the media, become the media.

  6. These predictions are not impossible to happen. With so many changes happening every year, I look forward to see the new approach of digital marketers to stay on top of the game in 2015. Thanks Lee!

  7. Hi Lee Odden,
    I am really impressed with your post. You shared good points about Digital Marketing Trends in 2015. This post will help me to increase my knowledge about Digital Marketing. I hope, you will share some more such type of post in future. Thanks to share this great post with us.

  8. So, does that mean more pictures of cats, but ideated by an inclusive team that pushes it out and measures the LOLs?

  9. annhandley says:

    The Epic PulizziPhotoBomb needs to be in every one of these selfies. (I’d like to see Joe cast as the dentist, too, leaning into DJ’s photo.)

  10. Odden, again, the ruler of influencer marketing. When can we expect the book? Killer post.

  11. michaelbrenner says:

    Wow Lee, this is awesome!

    I’d add one that was only touched upon in some of these: HR is the new marketing. Employees become the message. It will be less about what we sell and all about who we are.

    • That’s a great point Michael – you are always an inspiration for the value of meaningful marketing. Thanks for sharing.

  12. This is awesome, Lee! Thank you for putting it together. I love the photos!

  13. Awesome post Lee, packed with insights from a real whose who in Digital Media.

    My 2 cents. For 2015, online video is going to become a key differentiator in content marketing. Those that do it well will cut through the online clutter to attract customers, increase engagement and guide customers throughout their buying journey. On any screen, anytime, anywhere.

    Paid media will play a strong role in video discovery and distribution while organic reach and influence will benefit from amplification through social sharing.

  14. guptaabhijit318 says:

    Very great information about digital marketing. and as well as informative. Every blogger should know about it. Thanks for shearing this with us. Keep postings.

  15. First, great post. Quite a collection of marketing luminaries. But I’ll be the naysayer here. I don’t think anything is going to change in 2015. I think organizations are in quite a state of turmoil around how to incorporate content marketing into their digital strategies, how to better take advantage of big data in providing personalized experiences, how to best utilize social media, and more. Heck, I’d argue that most organizations are still struggling with how to tackle digital marketing other than “just another channel.” Marketers are inundated right now with ideas, concepts, and practices about “digital marketing.” Perhaps the 2015 (and 2016) trend will really be about clean-up and focus. Perhaps we will see a shakeout of digital marketing terms and concepts. Don’t yell at me @juntajoe:disqus, but will “content marketing” continue its hold (heck, isn’t all marketing and advertising really content marketing in some way or maybe it’s that all marketing and advertising is becoming content marketing)? I just think there is so much going on, such a flood of ideas and information, that marketers may experience analysis paralysis in 2015 and simply do what they are comfortable doing (like broadcasting their messaging rather than engaging with people). I hate to say it but perhaps we should look at digital marketing right now on Gartner’s Hype Cycle. It’s clear that digital, as a communication vehicle, is here to stay. What’s not clear in the morass that we call “digital marketing” is what will shake out to become intrinsic marketing practices and what will remain just a trend.

    • Thanks Jason. I have to wonder if marketers that have developed the ability to regularly test, implement and optimize are feeling so overwhelmed? That might be a minority I think. Broad based advice can be inspiring, as this post aspires to be, but the real “what’s next” answers need to come from each unique situation I think, flavored with broader trends.

      • But wouldn’t it be better if the broad-based advice were about how to find one’s way through the forest? We seem to be calling out a lot of trees. And yes, I agree that those marketers are a minority. Still a good post, don’t get me wrong. Just gets me to thinking that we need some other good posts on how to make sense of it all.

        • I completely agree. I think that’s a good next step for our focus on the general digital marketing topic. We have lots more in store – interviews, conference liveblogging, book reviews, news, trends and case studies. 🙂

  16. Broken URL. Hope the company fares better IRL.

  17. deanshaw says:

    There was an obvious one overlooked. After 6 months of discussion in a cross-functional task force, the digital marketers at a Fortune 500 will decide to change the color of a “Submit” button from dark blue to light blue. Cake will be served to celebrate the event and executives will laud the efforts as signifying how the organization has broken down institutional silos.

  18. Roger J. Stevens says:

    Good predictions for 2015. I too, work at FuturOn, a digital marketing agency, and realized that analyzing and anticipating these trends are important

  19. Edgar Zacharjev says:

    1. Brands will continue to advertise on FB even though users are fleeing the network and you have to pay to reach the audience you paid to gather in the first place.

    2.Brands will not act like publishers. Not because they can see that majority of publishers are in the dog-house but because they just can’t act fast enough for it to work.

    3. Client won’t care about web hits because major of hits are now just bots. The only numbers that will matter to them is sales. Wait, isn’t that what it was always supposed to be?

  20. Si Muddell says:

    Really awesome post Lee and discussion points in the comments. To add my two cents worth around more of a ‘hope’ than a trend, but I hope 2015 will be the year that ‘matching luggage’ is forever banished. I often hear brands saying that they ‘are doing digital’ or that a campaign is ‘integrated’ simply because it exists within multiple channels which includes digital. Sadly, I still believe for a surprisingly large number of brands that there is still a huge disparity and understanding between ‘doing digital’ and ‘doing digital effectively’. Don’t get me wrong, there are many awesome examples of brands that are dominating in digital, providing a single view of the customer and using data intelligently to evolve, streamline, personalise and ensure communications are as relevant as possible. Yet quite unbelievably there are still many major brands that aren’t – many brands are STILL bolting on digital as an afterthought to match an ATL idea (which as a digital evangelist frustrates the hell out of me!) So for me, along with the other trends, I sincerely hope 2015 is the year that brands across the board truly accept and understand that digital needs to be brought to the table at the beginning of a campaign / marketing discussion as opposed to being bolted on at the end to match a TVC.

  21. Pat Ferdinandi says:

    Wonderful post (and selfies)
    My thoughts to extend the wonderful list includes:
    1. The laggards (like the Financial world) may finally join social media!
    2. Helpful videos will increase traffic to paid content.
    3. Skillshare will increase to be a vehicle to share knowledge and increase authenticity.

  22. Angie Droz says:

    Great post and while I agree with most points made, I tend to agree with Jason below – I believe as Marketers in 2014, we are in a bit of turmoil still struggling with how to provide content marketing into digital strategies and certainly how to juggle all the ideas and practices that are considered digital marketing – especially when you are dealing with customers or industries who/that are not completely in touch with this technology trend, but the upcoming generation is – Often those with purchase power are not in touch with these trends we are working with on a daily basis and incorporating into our Marketing strategies. I would love to see a clean up of trends by 2016 and get a bit of focus back rather than thinly spreading our messages. While content is king, delivery has always been the debate and for 2015 video marketing is going to be that avenue. Great article to understand why: http://www.videobrewery.com/blog/18-video-marketing-statistics

  23. Jessica Kohl says:

    This kind of goes along with what @jnthibeault:disqus had said about there being so much information and strategy flooding the system that companies are still kind of scratching their heads.
    I predict that 2015 will separate the wolves from the sheep. The digital marketers who are learning how to integrate their roles of SEO SEM SMM etc, engaging in places like this, staying current, figuring out the meat of the reports, and getting the big data picture are going to take the reins and pull ahead with well developed strategies while everyone else tries to cipher through the info-web.

    • I think they’re scratching their heads because most marketers can’t tell the difference between strategy and tactics. Being able to collect, interpret and act on data is definitely the wolf move, I agree.

      • Jessica Kohl says:

        haha the wolf move. yes!
        I can’t pretend learning to differentiate between tactical and high level hasn’t been a process though. It took a number of calls with my Director that included him patiently saying “Ok, thats tactical. Now lets think even bigger!”. There are few people out there really capable of understanding and driving the higher level strategies needed at this point.

    • Sonia Ingriselli says:

      You hit the nail right on the head Jessica – agree 100%.

  24. Every individual has a different perspective in life and their opinions, suggestions and reactions to different situations are important for us to prepare ourselves. We can’t predict what will happen in the next years to come but CHANGE is definitely a factor to be considered in our everyday lives, especially in digital marketing. A lot of possibility that next year, digital marketing and its different approach changes. The trend, and all that stuff. I guess we must be prepared for its next outcome. Thanks.

  25. IreneFrewkeg says:

    my Aunty Audrey got a 9 month old Buick Regal GS by working part-time off of a pc online. see this page P­a­y-Re­v­i­e­w­.­c­o­m

  26. I want Mark Schaefer’s {grow} hat!

  27. augmented reality, the use of NFC tags, the emphasis on getting businesses to get 5-star customer reviews and showing these and a promotional video of their business on website homepages. Pretty photos on sliders and loads of text belong in the last decade.

  28. Adam Oster says:

    So…marketing of the next year will be more cool gimmicks and trying to make organizations seem more like people? Sounds great!

  29. Bob Herdlein says:

    It’s interesting to me, and I understand the emphasis here is on marketing strategies in general, but not one mention of boosting accessibility or finding more efficient means to reach people with disabilities. And not about making a buck but from a standpoint of being a more useful web to more people. But again, I understand that accessibility is not the emphasis here.

  30. First This is a Great Information Superb Article , and You hit the nail right on the head Jessica – agree 100%. , It’s interesting to me, and I understand the emphasis here is on marketing strategies in general,

  31. @billhunt – In 2015 companies will stop treating digital marketing as a tactic and embrace it as an ecosystem.

    I really appreciate @billhunt thoughts on his approach towards digital marketing and content.

    Really great advice from all writers. Thanks for the great work.

  32. Traction Digital says:

    Hi Lee, wonderful post!

  33. Great article!! 2015 is fast approaching, it means a lot of adjustments. a lot of changes. This post helps me on my new year’s resolution…

  34. This post is like a complex carbohydrate. I’m still digesting the detail long after reading, and coming back a few times for seconds and thirds

  35. Couldn’t agree more @Leeodden: ‘the convergence of marketing, public relations and advertising will accelerate even faster in 2015 and beyond as agencies fulfill each of those roles.’

    Also @dmscott: The best organizations will not run marketing and sales as separate “departments” but will merge the two functions into one customer facing organization focused on revenue generation.

  36. Oleg Campbell says:

    Great thoughts, I was happy to see something new and different. Especially the fact that such stuff as cold-calling and telemarketing is really starting to be considered out-of-date.

  37. Richard Vega says:

    Great forecasts from a a smart swath of professionals. As i had said three years ago, the future in digital marketing is going to become more of a blending with traditional marketing and it is going to become so much more important to think in terms of long term and data analysis all the while keeping in mind the three E’s of digital marketing being; Educate, Entertain, and Engage.

  38. Claudia Vernia says:

    Well well well, 2015 looks very promising as one thinks about the divide between message and action. The whole idea of a promise with a message that informs and is actually fun seems to be the focus. Can that be so hard as humans? Look at the animal world and see what the most popular videos of last year were, cats. How can your message be as inviting as playing on your back, playing music, looking cute and riding an electronic car in the privacy of your persons home? Seems pretty obvious now go to work!

  39. Awesome post! Thanks for the great work, Lee.

  40. Stamford BoDean says:

    Why accept predictions from people who either wear baseball caps or cannot style their own hair?

  41. Nice post describing in detail. i guess 2015 will be the super best for marketing as i am also comes up in this year.

  42. Ellen Tolmie says:

    all these digital marketing professionals promote the notion of a digital ecosystem that is dominated by visual communication. so why are their selfies so downright bad and amateurish? … just another sign of word-people who talk visuals but don’t really respect them or know how to use them…. completely undermines their other arguments….

    • Hi Ellen, Poor grammar can undermine a commenter’s points if the reader chooses to focus there instead of intent.

      Unfortunately you’ve missed the entire point of the photos. They are selfies and meant to be informal.

      The good news is that this informal approach has resonated with our readers since the predictions post has well over 13,000 social shares and tens of thousands of page views!

      • Ellen Tolmie says:

        Thanks for yours but informal is not the same as bad or amateurish. We all appreciate informal well done.