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Ben Brausen

Online Marketing News – Fridays For Engagement, People Don’t Know Ads Are Ads, Tablets Everywhere

By Ben Brausen     Online Marketing, Online Marketing News

Google In-Store Behavior

Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study] - Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Search Engine Watch

Facebook, Google+ Lead Twitter, Instagram For Reach Amongst Young Adults [STATS] - Facebook’s reach amongst young adults is still unmatched when compared to all other social networks, reports Statista, citing a recent study from Harvard University’s Institute Of Politics. AllTwitter

36% of People Still Don’t Realize That Google Adwords Are Ads - Last year, we published the results of user tests which found that 41% of users were unaware of the distinction between paid ads and organic listings.  Econsultancy

Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report] - Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren’t planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Search Engine Watch

Almost Half of US Households Own A Tablet - Some 45% of households own a tablet as of late January, up 6% points from the comparable period last year, and 16% plan to purchase one this year. Ownership of smartphones also continues to grow, reaching 64% of US households (up from 58%) and for the first time exceeding basic cell phones. Marketing Charts

Almost Half of Consumers Say They Read Their Favorite Brands’ Blogs - Some 46% of Americans read the blogs of their favorite brands, according to newly-released survey results from WP Engine. Respondents attribute a significant amount of influence to brands’ blogs: about half believe it’s important for brands to product content on their blogs, while 2 in 5 feel there are negative effects for brands not producing blog content. Interestingly, respondents appear to favor reading content directly from company blogs and websites over other content distribution methods. Marketing Charts

Facebook Users Engage With Brands Most on Fridays - Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe. MarketingProfs

Celebrities Add Nothing To Online Shares: Report - Just in case you’re tempted to spend your entire advertising budget on hiring the biggest star names possible for your campaign – Timberlake, Tatum, Titchmarsh – think again. It’s probably a waste of money. Econsultancy

Marketers at Mid-Sized Companies Struggle to Engage Audiences, Manage Tech - Marketers at mid-sized companies (50-5,000 employee) find it challenging to manage the growing number of technical vendors used by marketing, according to a report by DNN Software, and many agree that marketing has become more challenging despite all the technology solutions available.  Marketing Charts

Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials” - China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. Marketing Land

84% of Female Pinterest Users Are Still Active In Their Fourth Year: Stats - In terms of user retention, this is an incredible figure. Especially compared to the competition. In February 2014, I looked at Google+ and discovered that although it had 1.15bn users, only 35% of those were active monthly. Similarly 36% of Twitter’s registered users are active on a monthly basis. Econsultancy

From our Online Marketing Community:

On the post 3 Advantages Public Relations Brings to Digital Marketing, Ann07 wrote, “Storytelling, Editorial Based Marketing and Influencer Marketing – Honestly, these are all powerful gains that digital marketing should knock from public relations. “Facts tell, Stories sell” I like this thought and I couldn’t agree more about it. As what said above, content marketing is the ability to tell brand stories that the audience and the media will care about. Therefore, I conclude that this approach is really effective to use.”

Dadie Host also commented, “While much has been written on this topic, your article expresses both the positive and negative aspects of this important topic, without  taking an boring stance on either side of the issue. Lee Odden, I must Thank you for your thorough research and clear writing.”

On What Makes a Business and Marketing Conference Great?, Barbara Mckinney said, “For a lot of people, the content makes the conference. And of course, the content is one of the most important things at a conference. You’re there to learn, so you need to have some good content, otherwise it’s all a bit useless.”

And Toby Crabtree shared, “I totally agree with your points. It is the content and the communication that makes the conference.’

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Graphic: Google


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