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Ben Brausen

Online Marketing News – Twitter Heading Over The Pacific, Facebook Gets Private, Most Don’t Automate

By Ben Brausen     Online Marketing, Online Marketing News

Facebook Adds Audio Matching to Get You Posting More About TV - Facebook wants you to post about TV so much that it will now start writing the posts for you. The social network today announced a new feature that uses a phone’s microphone to identify a show or movie airing on one of 160 TV channels. AdAge

Only 16% of B2B Companies Use Marketing Automation: Study - A paltry 16% of North American B-to-B companies use marketing automation technology, according to new study by SiriusDecisions. AdAge

Facebook Introduces Privacy Checkup Tool, And New Default Privacy Settings - Today, Facebook announced some changes to their default privacy settings for new users, as well as a new privacy checkup tool for current users. Search Engine Journal

Facebook Introduces A New Way To Share Structured Status Updates - Facebook on Wednesday announced an innovative way to share what you’re listening to or watching in a status update. Soon, iOS and Android users will be able to use their phone’s microphone — similar to Shazam — to get the app to hear a song or hear a show or movie and post that the user is doing that. Inside FacebookContent Creates Value J-P DeClerck

40% Of Twitter Users Will Be In Asia-Pacific By 2018 [Study] - Twitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. By 2018, Twitter will reach approximately 400 million users worldwide, with more than 40 percent of them in Asia-Pacific, eMarketer estimates. ClickZ

YouTube Introduces New Features to Empower Creators - YouTube creators, those who make the videos that populate the site and participate in revenue sharing, haven’t always had it great. The pool of content creators gets larger every year, and dealing with the infrastructure can be problematic for some. But it looks like things are about to get a lot better, with new tools and crowdfunding options on the way. SocialTimes

Facebook Will Show Fewer Updates Automatically Posted By Third Party Apps - News flash: People don’t like it when apps post Facebook updates on their behalf. As Facebook continues to clean up the news feed, the social giant said Tuesday that it will begin deprioritizing “implicit stories” that are automatically posted by third parties. Fast Company

Twitter’s Annual User Growth Rate Will Continue To Fall, According To Reports - Even though Twitter continues to add new users, its year over year growth is dropping according to a new report from eMarketer. According to eMarketer’s first-ever forecast of global Twitter users, Twitter’s user base will increase by 24.4% in 2014. If that number ends up being accurate, that means Twitter’s annual growth will continue the declining pattern it has been on for the past couple of years. Search Engine Journal

From our Online Marketing Community:

On Brand or Customer: What’s Your Content Marketing Center? #fusionmex, J-P De Clerck shared, “Thanks Lee for having made this! Glad you liked the Copernican view too :) Here’s the full foreword – Copernicus rocks and so do you ;)”

On the post How Content Curation and Tools Can Fit In Your Digital Marketing Mix, Dadie Host posted, “Lee Odden please accept my thanks and congratulations on the success of your recent work. I think your article is a great motivator for many students who need a little extra push. Our schools are doing a good job with limited resources, and they appreciate all the help we can give them. Thanks again for such uplifting coverage.”

The360man added “Great Article about how curated content needs to be done!”

And Ryan Biddulph said, “Curation rocks Lee because it gives my readers a change up. Variety, the spice of life and blogs ;) Thanks for the share.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


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