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Ben Brausen

Online Marketing News – Twitter’s COO Is Out, Google Shopping Is In, Are We Smarter Than 5th Graders?

By Ben Brausen on Jun 13th, 2014     Online Marketing, Online Marketing News

COO of Twitter Resigns via Tweet - The COO of Twitter, Ali Rowghani, announced his resignation on the social network yesterday. The announcement comes a day after Re/code reported on internal tension over Rowghani’s role at the company. Charged with overseeing user growth, Rowghani has not been able to stem its decline. SocialTimes

Google Introduces New Content API For Google Shopping - Last week, Google introduced a new version of the API that allows retailers to manage product feed content programmatically, as opposed to through manual updates to Google Merchant Center. It’s the first version update of the API since Google first launched it in 2010, before Google Shopping became a paid platform. Search Engine Land

STUDY: 67.3 Percent Of Facebook Posts Written At Reading Levels Of Fifth Grade Or Below - Facebook may have a minimum user age of 13, but 67.3 percent of posts on the social network are written at much younger reading levels — fifth grade or below — according to a study of 5,804 pages with more than 1,000 likes apiece, and 1,578,006 total posts, by digital intelligence firm TrackMaven. AllFacebookDoug Kessler Content Creates Trust

Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent - This yesterday the IAB released topline digital ad revenues for Q1 2014 in the US market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year’s $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion). Marketing Land

Study: Millennials Distrustful of Information on Twitter - A recent study appearing in the Springer research journal Psychonomic Bulletin & Review found that millennials don’t trust information they read in Twitter feeds. SocialTimes

Social Media The Most Efficient Channel — Report - Neuster has released its Q1 2014 Media Intelligence Report, based on customer data comprising 28 billion impressions across 152 billion “ad events” from 1300 “inventory providers” in multiple verticals. (Search marketing was not part of the analysis.) On the basis of looking all that data, Neustar pronounces social media the most cost effective channel in Q1. Marketing Land

Twitter Beats Call Centers For Customer Service [SURVEY] - According to two surveys sponsored by Amdocs, there is a gap between what customer service providers and what customers think of social media. AllTwitter

Facebook Revamps Mobile App Ads, Announces Change To Domain Insights - Facebook announced an overhaul of its mobile application ads to make them conform with its other ad units, as well as an update to its domain insights tool. AllFacebook

Facebook Will Soon Leverage Your Non-Facebook Web & Mobile Activity In Advertiser Targeting - Facebook Ads are about to become a much more lucrative commodity to marketers. Today’s Ads changes not only helped users understand why they were seeing ads, but will also allow Advertisers to target users who’ve taken desktop and mobile actions off of Facebook itself. Marketing Land

From our Online Marketing Community:

From New LinkedIn Profile Features: 4 Tips To Optimize Your Presence, Sandeep Rao shared, “In my opinion, Showing best useful information at preferred place on a webpage is very important, and that is the reason for design and structure change made by many of the web platforms. And that’s almost what I felt after reading LinkedIn’s design update post on LinkedIn blog. It seems like LinkedIn is also making it easier to optimize one’s profile as per relevant keywords and skills to stand out in SERP on Google or any other search engine. Well, the new design seems more user friendly and quite attractive too. Let’s see what else is there in the new design.”

Ryan Biddulph said, “Nice tips Evan ;) Branson branded himself perfectly. Thanks!”

And on 140+ Statistics on Content Marketing in Europe, Ryan Biddulph commented, “Neat to see twitter leading in the UK Lee. I dig the platform, and feel you can engage and share on such a large scale thru tweeting. Thanks!”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!


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