Archives for June 2014

140+ Statistics on Content Marketing in Europe

content-marketing-statistics-europe

While close in proximity, the dynamics involved with characterizing a topic like content marketing for a large group of countries like Europe is more than ambitious.

However, the demand and interest for information about content marketing in Europe is high and there are a small number of studies available to better understand how European businesses currently view content marketing as part of the digital marketing mix.

Tapping into reports from CMI/DMA UK, Adobe/Econsultancy and HubSpot/SmartInsights as part of my research for a keynote presentation at Content Marketing Conference Europe this week, I’ve pulled together these statistics (Handy for presentations, tweets and blog posts):

Top 5 Priorities for Global and European Marketers in 2014 – Adobe/Econsultancy

  • 36% content marketing
  • 36% social media engagement
  • 32% Targeting and personalization

Online Marketing News – Mobile-Only Madness, Marketers Top Networks, Fark Beats Google+

30 Must Read Blogs About Content Marketing – Catherine Pham’s from InfograpgicB2B brings us 30 of the best blogs covering content marketing, including the TopRank Blog.  These blogs provide tons of valuable insight into content marketing and how it fits into the overall marketing picture. SlideShare

Report: 60% Of Social Media Users Vary Their Actions & Connections Vastly Across Social Sites – Looking for proof that you shouldn’t just spray a message out across all social networks verbatim? Well, 140 Proof partnered with IPG Media Lab to find an answer by studying the cross network usage of 500 social media participants. It turns out that users have a strong delimitation between each, something that the study calls “Social Hygiene.” A whopping 60% of users agreed that they connect with different types of people, brands and media based on the platform. Marketing Land

Disruption in Digital Marketing and Communications – Insights from 19 Major B2C and B2B Brands

Digital Convergence Marketing PR

I recently had the pleasure of presenting at an Integrated Marketing Communications conference called INTEGRATE with an audience of Master’s Degree students and faculty at West Virginia University.

It was an impressive conference because of the passionate and talented faculty presenting but especially the students – most of whom work full time jobs as they earn their Master’s Degree in IMC.

Here is the presentation I gave: Digital Convergence: The Integrated Marketing and Public Relations Imperative – Disruption in the digital media world has reached every aspect of marketing and communications. Brands compete with publishers and consumers are empowered to publish and influence like never before. The convergence of marketing and PR creates all new opportunities for brands to build authority and grow business while competitors continue to work in silos.

How To Make a Blog Post Go Viral

Mike Odden

Painting by Mike Odden

How can I make a blog post go viral?

People have been trying to answer questions like this for years: How can I make a song a hit? How can I play in the NFL? How can I become world famous?

The reality is, for the vast majority of people, this is simply never going to happen.

For the 5% of bloggers that are able to create blog posts “that go viral”, the answer is to work your ass off until you get lucky. Then try even harder to figure out what’s working and refine what you write to connect with those key elements that resonate with your audience.

Top 50 People Most ReTweeted by Digital Marketers – What Does It Mean?

digital marketer topics

When identifying influencers as part of your social media and content marketing program, topic match and popularity are not enough to qualify an influencer as “effective”.

By effective, I mean the ability and likelihood that a person can actually inspire action amongst a community.

To determine the effectiveness dimension, it’s important to use tools that look at other criteria such as the extent to which people respond and take action in response to a person. When it comes to Twitter, things like ReTweets and sharing of links are signals worth looking at.

To shine a light on the digital marketing category, Leadtail and Punchtab have published a new report (h/t SocialFresh) “How Digital Marketers Engage on Twitter” that includes a list of publishers and people that are the most often mentioned and ReTweeted by digital marketers.