TopRank Marketing Editor

Online Marketing News: Tumblr Auto-Plays, Twitter For The Holidays, Google Discontinues

TopRank Marketing Editor     Online Marketing, Online Marketing News

Social Referral Traffic

In Q3, Facebook Drove 4x More Traffic Than Pinterest [REPORT] – With a $200 billion market cap and an active user base that rivals the entire population of China, Facebook has significant staying power. Search Engine Journal

Survey: Consumers Don’t Trust Product Information in Marketing – When it comes to customer service online, it’s not enough to direct customers to your website or offer a phone number. The online customer service experience can help or hinder your business online, and it’s important to realize that this is no longer a U.S.-dominated market. A study conducted by Nielsen on behalf of Lithium Technologies examined customer attitudes around the world. SocialTimes

88% of Companies are Using Social Media for Marketing [STUDY] – Almost nine in 10 companies in the United States are using social media for marketing purposes, reveals a new study. AllTwitter

Mobile Spend Vaults 76 Percent in First Half, IAB Reports – Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video. Direct Marketing News

Tumblr Introduces Auto-play Video Ads – Tumblr is rolling out the first of its video ads today, reports AdAge. The company has a group of 11 brands to test out the ads before opening them up to all advertisers. Among the first to try them out are Hulu, JCPenny and Universal Pictures. SocialTimes

80% of Premium Publishers Want to Sell Ads Based on Time – Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they’re exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of “premium” publishers are interested in pricing and selling their advertising inventory according to time-based metrics. AdAge

39 Percent of Tweeters Called Twitter Their New Holiday Shopping List – If you’re a Scrooge about Christmas, stay away from Twitter because people who Tweet are the happiest (and spend-thriftiest) of holiday shoppers.Back in August, DB5 surveyed 2,100 shoppers on behalf of Twitter and more than half were regular Twitter users. Taking into consideration the fact that Twitter published the results. . . .the outcome was quite interesting. Marketing Pilgrim

Twitter’s User Growth is The Lowest it’s Ever Been – In the first quarter of 2011, Twitter posted year-on-year user growth of more than 250 percent. Incredibly, it maintained 200 percent year-on-year increases for another 12 months, through to Q1 2012. But in Q2 2012, Twitter’s user growth percentage fell sharply, and it’s never recovered. AllTwitter

SEO: 68% Of Videos Removed Or Demoted In Google’s Search Results – Videos in the Google search results use to be one of the most popular vertical search features you’d find in the search results. But it is happening less often these days. Search Engine Roundtable

95% of Online Shoppers Will Use Click and Collect This Christmas: Stats – This is a huge increase from the 45% of online users using click and collect last Christmas. Obviously the main benefit of click and collect is the ability to pick up purchases when and where the customer chooses. Econsultancy

Google AdSense Direct To Be Discontinued – 9 month sago, Google launched AdSense Direct, a quick and easy solution for publishers to do direct ad sales within Google AdSense. Search Engine Roundtable

Facebook: 22.36% of Social Referrals in September (Pinterest: 5.52%, Twitter: 0.88%) – Facebook’s share of social referral traffic fell slightly in the third quarter of 2014 but the platform still accounts for more than one in five of every social website visit, reports Shareaholic. AllTwitter

From our Online Marketing Community:

On Online Marketing News: Tweets From Strangers, Facebook Dominates, Searching For Emojis, Laura Gratta commented, “This is a great round up! I’m digging into Twitter and curious about brands on Instagram as well so it’s nice to have a ‘snapshot’ of what’s going on to quickly reference!”

Kostas Chiotis said, “Great selection of top stories Ben. I am glad to see the information from brands on Instagram. It is a platform that I am interested in looking at in a little bit more detail.”

In response to Roundup: 11 B2B Marketing Reports and One Killer Infographic,  Emily Earhart said, “I have always loved infographics! And this, sir, is a great post here. Thanks for sharing. I hate reading but loved this.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Graphic: Search Engine Journal

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