TopRank Marketing Editor

Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

TopRank Marketing Editor     Online Marketing, Online Marketing News

Twitter vs Facebook Preference

SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses – The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The bad news: The one age group that opted for Twitter, albeit by the slimmest of margins, was 13 through 17. AllFacebook

Facebook Updates Trending – People gather on Facebook to talk about what’s happening in the world. In January, we introduced Trending to help people discover timely and relevant conversations about the news that they care about. This week, Facebook brings Trending to mobile and making it easy for people to explore stories from different sources. Facebook

Google+ Makes It Easier To See Your Mentions – Active Google+ users now have a handy new tool — a Mentions tab that displays all + mentions of a personal profile or page. Marketing Land

Yahoo Officially Becomes Default Search Engine For Mozilla US Users – Mozilla on Monday released a new version of its browser, which sees Yahoo as its default search engine for United States customers; finally replacing Google. Today’s release sees an end to ten years of Google as the browser’s default search engine. SocialBarrel

Facebook Adds Relevance Score, Positive and Negative Feedback to Ad Insights – Facebook’s ad insights now have an additional feature: delivery and spend ratings that offer marketers a more detailed look at how their ads are performing. AllFacebook

Adoption of Facebook’s Atlas growing quicker than Google’s DoubleClick – Not long after Facebook re-launched its robust advertising measurement platform Atlas, adoption has boomed. According to Datanyze, more websites added Atlas technology than Google’s DoubleClick in both October and November. Inside Facebook

Tumblr Is Now The Fastest Growing Social Media Platform – A report released today by Global Web Index (GWI) reveals that Tumblr is now the fastest growing social network, with its active user base having grown 120% in the past six months. Search Engine Journal

Re-Slung: Facebook Revamps Slingshot App – Facebook announced a thorough revamp of its Slingshot photo- and video-sharing application, including photo filters, the ability to follow users and automatically see their shots, private photo and video reactions to shots and the option to share shots on Instagram, Facebook, Twitter and other apps. AllFacebook

Updates to Facebook Search – This week, Facebook is updating Facebook Search to make it easier to find the posts that have been shared with you. Facebook

Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity – Listing its top searches for more than 15 different categories, eight of Bing’s top ten celebrity searches were female. Search Engine Land

Report: Mobile Grabbed One-Third Of Global Search Spend In Q3 – A third of all paid search spend went to mobile in the third quarter of 2014, an increase of 180 percent year-over-year. Mobile search volume rose 120 percent. That’s according to Covario’s quarterly analysis, which covers clients in high tech, consumer electronics and retail. Marketing Land

Disneyland Tops Instagram Tagged Locations in 2014 – They’re going to Disneyland: The theme park in Anaheim, Calif., was the top geotagged location on Instagram in 2014. AllFacebook

From our Online Marketing Community:

In response to Our Top 10 Social Media Marketing Posts of 2014, Michael A. Stelzner said, “Hey Lee – It’s great to see that two of our productions made it into your top articles. Thanks again for all the coverage of the report and our conference :)”

Niraj Bariya commented, “Hey Brilliant articles ! Social media marketing will be always high and this post really helpful to online marketers !”

And Ian Cleary added, “Hey Lee, it’s always a good day when I get a mention on your blog!!! Thank you, great list!! Ian”

And in reply to 5 Essential Skills for Digital Marketing Consultants, Sandy Mallach offered, “Strategies, goals, tactics. It all sounds so military, and for good reason. It takes all these things to achieve success whether its a military campaign or a marketing campaign, both of which require a lot of heart from the key players, and in both, “to the victor go the spoils”. Sandy @ WorkadoApp”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Survata

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