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Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

TopRank Marketing Editor     Online Marketing, Online Marketing News

Marketing Technology Landscape 2015

Marketing Technology Landscape Supergraphic (2015) – The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check click here to see a much larger, readable version. ChiefMartec

Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees – Though we may try to hide it, it’s no secret that we browse Facebook at work. Now the social network wants to make it so we no longer have to hide it with a new product its working on to make social media more work-friendly. Search Engine Journal

Study: How to Find the Best Social Media Content for Your Audience – As a brand, what’s the best way to determine which social media content most interests your audience? Answer: study past campaigns, and current user behaviour. A new survey from Percolate found that 31 percent of U.S. marketers tracked performance data of past content/campaigns to help plan future content. AllTwitter

2 in 3 Senior Marketers Plan Tech Spending Increases – More spending on technology? That’s what 2 in 3 senior marketers believe. See where they think their spending is headed and by how much. Marketing Charts

Retailers Using Product Videos Report Much Higher AOV, Conversion Rates – Survey of retail brands such as Best Buy, Newegg, OnlineShoes and Under Armour shows how product videos can impact the bottom line. Marketing Land

How Gender, Age, and Left-Handedness Affect E-Commerce Behavior [Infographic] – Women click around more on e-commerce sites, left-handed shoppers are slower to navigate, and older consumers tend to view fewer pages, according to a recent report from Content Square. MarketingProfs

Facebook: More than 1B Daily Video Views – In unwelcome news for YouTube and the television industry, Facebook released statistics Wednesday illustrating explosive growth in video uploads and views, saying that the social network has averaged more than 1 billion daily video views since June. AllFacebook

Brands Don’t Pay Attention to Customers on Twitter, Says Study – An analysis of 100 of the world’s top consumer brands has found that those using Twitter respond to just one in five tweets from followers, including messages asking for help or support. AllTwitter

STUDY: Facebook Users Aren’t Facebook-Exclusive – It’s no surprise that social network users are multitaskers, but according to new research from Pew Research Center, 52 percent of online adults currently use two or more social networks, up from 42 percent in 2013. AllFacebook

Pew Report: Instagram Use Growing Quickly, Facebook Stagnant – According to the Pew Research Center’s 2014 social media report, there has been no growth from 2013 in Facebook usage among U.S. adults polled, while Instagram has risen considerably. Inside Facebook

75% Of Small & Medium-Sized Businesses (SMBs) Say Internet Marketing Is Effective – In October-November 2014, we (BrightLocal) conducted our annual SMB Internet Marketing Survey.This is an online survey of businesses with 1-50 employees in which we ask them about their attitudes and use of internet marketing, mobile marketing and marketing services. We ran the survey in conjunction with ChamberofCommerce.com, and we received 736 complete survey responses. Find out what they said. Search Engine Land

Google to Roll Out Viewability Reporting – At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its programmatic video marketplace.Google is rolling out viewability reporting across its ad platforms, according to Neal Mohan, vice president of video and digital advertising, speaking at the Consumer Electronics Show (CES) in Las Vegas. ClickZ

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: ChiefMartec

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