How To Add Influencer Marketing To Your Content Strategy – Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it
STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits – Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who don’t. SocialTimes
Survey: Mobile Integration Makes Other Digital Marketing More Effective – Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. Marketing Land
Google Sending Mobile Usability Warnings To Huge Number Of Webmasters – Google sending notifications to webmasters with sites that are not mobile friendly. Is this a sign of a new mobile algorithm coming soon? Search Engine Land
Social Networks 2015: 90% use Facebook (Twitter: 39%, Instagram: 32%, Snapchat: 18%) – Around two in five social network users in the United States use Twitter, compared to nine in ten who use Facebook, reveals a new study. AllTwitter
Q4 Paid Search Ad Revenue Up 24 Percent YoY In The Americas [Kenshoo] – Kenshoo released its fourth quarter look at search advertising this week. Here we are looking at results from customers based in the Americas (both north and south) on both Google and the Yahoo Bing Network. The snapshot of key metrics above tell a positive story. Return on investment rose as revenue outpaced the rise in spending. Search Engine Land
LinkedIn To Launch Intra-Company Tools To Help Unify The Workplace – A new suite of tools is rumored to arrive on LinkedIn that will help position the social giant as a collaborative place for co-worker communication. Marketing Land
Twitter to Beef Up Advertising Options Beyond Own Site – Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the coming weeks. ClickZ
Snapchat Wants Brands to Spend $750,000 on Disappearing Ads – Snapchat is asking advertisers to shell out a minimum of $750,000 a day to advertise on its social platform, Garett Sloane at Adweek reports. Inc.
Report Shows U.S. Companies More Savvy At Email Marketing: They Send More, Have More Subscribers & Test More – Surveying email marketers from the U.S., Germany and France, Mailjet report shows U.S. companies send an average 1.47 million emails per month. Marketing Land
Google Is A More Trusted Source Of News Than Traditional Media [REPORT] – For the first time in history, search engines are considered the most trusted source of news an general information, even being trusted over traditional publications according to a new report by Quartz. Search Engine Journal
Google Still Doing At Least 1 Trillion Searches Per Year – Company is sticking with figure it gave in 2012 but stresses it’s “over” that amount. How much over, Google’s not saying. Search Engine Land
Report: Facebook’s Mobile Reach Declines But Its Messenger App Soars – This evening, comScore reported November U.S. smartphone market share estimates. As with PC search market share, the numbers now are relatively stable and unchanged from month-to-month. Apple remains the leading individual smartphone maker, and Android is the operating system leader. Marketing Land
From our Online Marketing Community:
From 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning, Puranjay said, “I feel that as content marketing organizations mature, they will bring more and more journalism talent within their fold. And honestly, journalists seem way better equipped to deal with the ‘content’ part of marketing than marketers. This should mprove the general quality of discourse on business blogs.”
In response to Content Marketing is a Team Effort, Mike Myers offered, “Would love to hear your perspective on intelligent content. Thanks!”
And Barry Feldman added, “Yup, excellent. I’d like to see the definitive guide to creating content from sources beyond the marketing department. I too believe it’s a formula for creating more engaging and credible content.”
And on Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices, Chuck Bartok said, “We have enjoyed experiencing reward form constantly “blending” the media options as they develop. Old and new seem to integrate well and good content re-purposes easily.?
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!