James Anderson

Our Liveblogging Schedule for B2B C2C Content2Conversion Conference 2015 #C2C15

James Anderson     B2B Marketing, Marketing PR Conferences


Today through Thursday of this week, you’ll see posts on TopRank Blog from the B2B Content to Conversion Conference in sunny Scottsdale, Arizona.

I’ll be live-blogging a few sessions from the conference, including our CEO Lee Odden’s talk “How to Create a Competitive Advantage by Crowdsourcing Marketing Content with Influencers.” Lee is speaking at 9:45 a.m. on Tuesday. If you have any questions on his presentation, be sure to let us know.

For many of us in the Midwest, as well as our friends out on the East Coast, it’s a darn good time to be heading to Scottsdale. Areas like Boston have seen some of the worst snow on record and back home in Minnesota it has been consistently below freezing for days on end.

C2CinsideImageI’m excited to have left TopRank Marketing headquarters on icy shore of beautiful Lake Minnetonka behind for a few days to catch some 80-degree sunshine. I left my coat in my car at an MSP airport parking lot. I don’t even care how cold it might be getting back to the car.

I’m also looking forward to meeting up with old and new friends at one of the top-rated B2B conferences of the year. It’s my first year attending C2C, so I’m open to conference tips and suggestions!

Just a few highlights that I am looking forward to include, of course, Lee’s presentation, as well as attending Ardath Albee’s session later Tuesday morning. I also have sessions  and Michael Brenner of NewsCred circled on my Tuesday agenda. On Wednesday, I don’t want to miss sessions from Seth Lieberman from SnappApp.

I plan on live blogging sessions from Lee, Karen Thomas-Smith of Optum, Celia Brown of SAP, and Laura Ramos of Forrester Research.

On Wednesday we’ll also be on hand as TopRank Marketing receives a Killer Content Award. Congrats to all the winners!

Of course I’ll be popping into other sessions to as I’m able. Do you have any must-see presentations on your C2C agenda? How about the Hyatt Scottsdale Gainey Ranch or greater Scottsdale in general, any cant-miss spots I should see?




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