TopRank Marketing Editor

Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

TopRank Marketing Editor     Online Marketing, Online Marketing News

The Power Of Reviews

New Research Shows 95% Use Customer Reviews – PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics

Pinterest Was the Fastest-Growing Social Network in 2014 – Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes

Google Testing A Label In Search Results For Slower Sites – Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web site. Search Engine Land

Photos No Longer Get More Reach on Facebook – You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of the News Feed! Yahoo! Finance

Facebook Adds Legacy Contact – Facebook is a place to share and connect with friends and family. For many of us, it’s also a place to remember and honor those we’ve lost. When a person passes away, their account can become a memorial of their life, friendships and experiences. Facebook

Pinterest Is Stripping All Affiliate Links From Its Network – Just as reports surface that Pinterest is working on a new way to monetize its network, there is now news from VentureBeat that Pinterest is banning all affiliate links. Pinterest power users are being warned via email that links containing affiliate info, redirects, or pin trackers will be automatically removed. Search Engine Journal

Google AdWords Adds Call-Only Campaigns – Google AdWords announced a new method of targeting click-to-call campaigns named “call-only campaign.” In short, it gives advertisers a much faster way to target mobile devices that have a calling feature only. Search Engine Roundtable

Facebook To Grade The Effectiveness Of Your Ads Before You Run Them – Facebook has taken the guesswork out of wondering whether or not that ad you’re about to run is any good with the introduction of relevance scores. Search Engine Journal

LinkedIn Starts Using Its Data to Sell Ads Across the Web – LinkedIn is beginning to sell ads across the internet, becoming the latest social company to layer its data on top of the web’s ad inventory. Ad Age

YouTube Tightens Rules For Brand-Sponsored Videos – Sponsors’ brand logos and products are prohibited on graphical video overlays unless the sponsor has an ad deal with Google. Marketing Land

Facebook Can Now Track Online Searches Out of App – Facebook has updated its privacy policy to say that it can now track your every move, even when you’re logged out of the app. Facebook’s latest policy change will come as a knife in the heart to the privacy-aware, as the new policy allows the website to gather data about you from across the internet, including online searches and details shared with online retailers. Search Engine Watch

Facebook Launches Product Ads, A Possible Threat To Google? – Facebook announced the launch of a new advertising unit called product ads, which look like they have the potential to be a real threat to Google Shopping ads. Search Engine Journal

From our Online Marketing Community:

In response to Using Emerging Social Networks to Increase B2B Productivityviki sangre said, “Yes, Social media is the backbone of an online marketing, we need to create solid social networks to achieve traffic, customers and sales.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Power Reviews

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