TopRank Marketing Editor

Online Marketing News: Facebook Flashbacks, Twitter Rides The Carousel, Google Finds Half The Web Is Broken

TopRank Marketing Editor     Online Marketing, Online Marketing News

Do's And Don'ts Social SMEs

The Do’s and Don’ts of Social Media for SMEs [INFOGRAPHIC] – For those that want to stay ahead of the curve when it comes to the opportunities that social media presents for connecting with consumers, it’s important to realize the importance of social media etiquette; that is, the dos and don’ts of running and managing social media channels for your business. Social Media Today

Google Adds Mobile Ranking Banner To Webmaster Blogs – If you go to any of the Google Webmaster Blogs in most languages, including the English version, the German version and many more, you will find a new addition at the top right side bar of the blog. This banner at the top reminds webmasters of the upcoming mobile-friendly algorithm touching down on April 21st. Search Engine Roundtable

Facebook Introduces On This Day – People often look back at old photos and other memories they’ve shared on Facebook, and many have told us that they enjoy products and features that make this easier. Today we’re announcing On This Day, a new way to look back at things you have shared and posts you’ve been tagged in on Facebook. Only you can see your On This Day page. Facebook

Introducing Layout from Instagram – Announcing Layout from Instagram, a new app that lets you easily combine multiple photos into a single image. It’s fun, it’s simple and it gives you a new way to flex your creativity. Instagram

Google: Try To Avoid Link Building Because It Can Do More Harm Than Good – Google’s webmaster trends analyst, John Mueller, recommends you do not focus on link building and if you do, it may lead to more harm for your web site than anything good. Search Engine Land

Too Much Facebook Leads To Envy and Depression – Constantly checking Facebook to see what your friends are doing could lead to some serious depression. A recent study conducted by researchers at Nanyang Technological University, Bradley University and the University of Missouri Columbia found that heavy Facebook (FB, Tech30) users can experience envy — which can ultimately lead to extreme sadness. CNN Money

Google Says About Half Of Security Certificates Are Broken On The Web – Google may flag sites that have broken security certificates in the search results. They may also boost the ranking benefit on login pages, to prevent phishing attempts. Search Engine Land

New Facebook Features Provide Training for Marketers – Because training resources are Facebook’s top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying. ClickZ

Google: Definitely Put A Nofollow On Web Design By Links – An old topic of web design by or site credit links – should you put them on web sites and if so, should they pass link juice? Search Engine Roundtable

Twitter Experimenting On A Tool To Filter Hate Tweets – Twitter has announced an update to its iOS app, which delivered a new feature for some verified users called ‘Quality filter.’ The update, which allows users to filter and hide tweets in notifications containing threats or offensive language, will only be available to some users whose accounts have been verified. SocialBarrel

Google: Keep Your HTTP Site Verified In Webmaster Tools Even After Migrating To HTTPS – After Google announced a small ranking boost for going HTTPS – many webmasters began migrating their sites from HTTP to HTTPS. Search Engine Roundtable

Twitter Experiments With Carousel Ads – Following Instagram’s recent foray into carousel ads, Twitter jumps on the bandwagon, promoting apps with a new unit. But is Twitter hurting itself with large, intrusive ads? ClickZ

Google Launches Major Push To Get Local Businesses Online, Improve Data – New site offers tools, content and solicits business owners to update information. Search Engine Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: The Insurance Octopus

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