Is Influencer Marketing the Next Golden Ticket? [INFOGRAPHIC] – Influencer marketing is growing like crazy. Will it become the next golden ticket? Check out this infographic to find out. The Shelf
Google Webmaster Tools Rebrands To Google Search Console – Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console. Search Engine Land
Twitter’s Objective-Based Ads Are Now Available To All Advertisers – Company officially launches beta program that it says has helped improve efficiency and cut costs for advertisers who pay only for certain types of engagement, like website clicks, conversions, lead generation or video views. Marketing Land
Tweets Now Appear In Google Search – Twitter and Google announced that tweets now appear in mobile searches. They will make their way to desktop searches in the future. Find out more about how they’ll be appearing. Twitter
Google to Add ‘Buy’ Button to Search Results Within Next Few Weeks – Within the next few weeks Google will be rolling out a “buy” button that will allow people to purchase certain items directly from its search results pages. Search Engine Journal
YouTube Adds Click-to-Shop Button to TrueView Ads – YouTube is tweaking its commercials to be more like interactive infomercials. Ad Age
Google Launches Shopping Ads For YouTube, Integration With Merchant Center – Thursday, YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping. Search Engine Land
Google Upgrades AdWords Editor to Support Labels – Google has made a worldwide update of AdWords Editor that will offer labels, support for upgraded URLs, call-only ads, in-app mobile ads, and custom affinity audiences. Search Engine Watch
Pinterest to Enhance Promoted Pin Ad Capabilities – The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these updates? Pinterest is going to make promoted pins more appealing to advertisers by adding a new suite of ad solutions. ClickZ
Google Says Its Google Preferred Viewers 29% More Likely To Visit Brand Sites After Watching YouTube – According to a study conducted by Google this year, nearly one in ten of its Google Preferred desktop viewers do not watch traditional TV. Marketing Land
The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results – Tweets now appear for trending topics in a new carousel format. Twitter doesn’t earn directly off display but will gain new traffic. Search Engine Land
Facebook Now Lets People Call Businesses From News Feed Ads – The social network adds “Call Now” button, enhancing the local awareness ad program for local businesses. Marketing Land
From our Online Marketing Community:
In response to Content Marketing: 6 Steps for Building a Massive Audience, Jason Quey said, “Great insight Evan, just buffered this! I believe many should focus on the right strategy to a good content foundation.”
On Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage, Sebastian Mealer shared, “I love the advice and framework. I took the test and arrived at the two advantages I expected. What I think is great about this is communicating and displaying your strengths, and remembering to focus on them in messages as well as time. Very helpful in distilling unique strengths and value into a concise statement.”
And Daniel Dessinger commented, “Some great tips here. I missed this session at the conference. Thanks so much for sharing with us. I definitely think #4 is our greatest opportunity. It’s easy to focus on competitors and peers and to make sure one is doing what they do. It’s not a creative stance, but it’s more of a CYA approach. Realizing that the REAL success lies in differentiation is a GREAT way to break out of the mold and begin paving a better path for one’s business.”
Then in response to Dr. Evil’s Guide to Landing Page Design and Optimization, Monica Michaela said, “Hi! I totally agree that “confusion is the enemy of action”. Being very clear helps you build trust between your company and your potential customer.
I also believe that having security badges or/and money-back guarantees on your landing page definitely increases the numbers of conversions because everybody wants to feel safe and trust the company they are buying from. Who wouldn’t? =)”
What were the top online and digital marketing news stories for you this week?
Thanks for reading and have a great weekend!
Infographic: The Shelf