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Online Marketing News: Buy Button Bonanza, Everyone’s Getting ‘Near Me’, Facebook Snags The Spend

TopRank Marketing Editor     Online Marketing, Online Marketing News

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How to Write Better Titles Using Data-Driven Strategies [Infographic] – How much time did you put into the title of your last blog post? If your answer was, “Not much,” don’t worry — it’s often the most overlooked component of content. Check out this infographic to learn more. Search Engine Journal

Google Says “Near Me” Searches Have Doubled This Year – Search queries that contain a location qualifier such as “nearby” or “near me” have doubled in the past year, according to Google Trends data from March. Eighty percent of those searches come from mobile devices. Search Engine Land

STUDY: Different Engagement for Different Types of Content on Facebook – Do different types of content on Facebook lead to different types of engagement? Social media news aggregator NewsWhip has the answer. SocialTimes

Twitter Brings Programmatic to Social With Amplify Update – The microblogging service has introduced a program called Auto Amplify. The new feature reduces lots of manual work and helps brands better manage their campaigns in real time. ClickZ

Facebook Video Soars Past 4 Billion Daily Views – Showing no signs of slowing, daily video views on Facebook have jumped 1 billion since January. Marketing Land

Twitter Unveils Official Consulting Partners: IBM Is First Up – IBM has worked with Twitter as a strategic partner since October, and the relationship has helped the social-data purveyor recognize something important: Twitter needs more preferred consulting partners. Ad Age

Pinterest Unveils New ‘Action Buttons’ – The social networking site revealed the plan for its long-awaited revenue-generating feature. Inc.

The Majority of B2B Companies Are Using Incomplete Data – Almost three quarters of the records in B2B marketing databases are inaccurate or incomplete, according to a new study by Dun & Bradstreet NetProspex. Direct Marketing News

Twitter Unveils New Audience Insights Dashboard – Twitter is looking to entice more advertisers to the platform with a new Audience Insights dashboard, covering a wide range of analytics options. Similar to Facebook insights, Audience Insights includes an overview of various demographics, interests and purchase behaviour data, enabling Twitter advertisers to dig deeper into their audience and better target their content – both through paid and non-paid means. Twitter

Facebook Accounted For 75% Of Social Ad Spending Globally In 2014 – The global social advertising market grew 41% to $15.3 billion in 2014; Facebook is maintaining dominance despite lack of presence in the giant China market. Marketing Land

STUDY: Interaction with Instagram Posts Trounces Facebook, Twitter – When it comes to interaction with posts, Instagram blows away parent company Facebook and Twitter, according to a recent study by social analytics provider Quintly. SocialTimes

Uber Partners With Foursquare to Combine Local Search and Transportation – Uber has formed yet another partnership, this time with local search recommendation app, Foursquare, that will give the car service an even greater advantage over competitors like Lyft and Curb. Search Engine Watch

Facebook Adds “Call Now” Click-to-Call Feature to Newsfeed Ads – Local advertisers now have a new tool for converting social network users to leads and sales, thanks to Facebook’s new ‘Call Now’ button for News Feed ads. Mobile users who tap the button call the business immediately. Social Media Today

Google Confirms “Buy” Button Is Coming To Search Ads – Google has just confirmed the report that it will enable “buy now” buttons on some mobile ads. Marketing Land

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Market Domination Media

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