TopRank Marketing Editor

Online Marketing News: Twitter Gets Safer, Google Panda Gets Fresher, Facebook Video Gets Edited

TopRank Marketing Editor     Online Marketing, Online Marketing News

Next Generation Commerce

How Digital Media is Shaping a New Generation of Commerce (Infographic) – Social shopping has grown significantly in the last few years. As younger generations gain purchasing power, they are reshaping the commerce market. An infographic from Acquity Group, a digital marketing agency, studies how user behaviour differs between the generations. Acquity Group

STUDY: Brands on Facebook Post More to Combat Declining Reach – Brands on Facebook posted more frequently during the first quarter of 2015 in an attempt to combat declining organic reach, while Periscope is starting to pull away from Meerkat in the live video-streaming sector, according to the latest research from Adobe Digital Index. SocialTimes

Report: 75 Percent Of Google’s Mobile Search Revenue Comes From Apple Devices – A recent analysis by Goldman Sachs estimated that Google collected about $11.8 billion on mobile search ads in 2014, with about 75 percent coming from ads on iPhones and iPads. Search Engine Land

Study Says 69% Of Brands Fail to Make The Grade – Using linguistic analytics software to measure grammar and style, Acrolinx finds most content marketing lacks quality. Marketing Land

Facebook Now the Number One Source for Political News – Study – A new study by Pew Research has found that Facebook is ‘far and away the most common source for news about government and politics’ among Millennials in the U.S. Social Media Today

Sites With Most Search Impressions Are Now HTTPS, Google Says – Gary Illyes, Google’s Webmaster Trends Analyst, championed HTTPS as a ranking signal back August 2014 — today he celebrated a milestone for HTTPS and web security. Search Engine Journal

Instagram Opens Search Capabilities on Desktop – The company announced Monday that users can search for people, hashtags and places on SocialTimes

67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming – Nine out of ten brand advertisers increased investment in digital video over the past two years, new study released by the IAB shows. Marketing Land

Google Explains How It Handles The New Top Level Domains (TLDs) – Google has published the latest on how it handles TLDs — the new ones, the old ones and the geo-specific ones. Google

Introducing the new Twitter Safety Center – In the last few months, you may have noticed some changes on Twitter designed to make your experience safer. For example, we introduced changes to our reporting mechanisms, overhauled how we review user reports and improved our block feature. In our ongoing commitment to your safety, today we’re unveiling a new Safety Center. Twitter

Facebook Launches Video Ads Creative Spotlight – Video ads are red-hot on Facebook, and the social network will showcase the best of them every month, in nine verticals, in its new Video Ads Creative Spotlight. SocialTimes

Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months – Google says a Panda refresh began this weekend but will take months to fully roll out. Search Engine Land

Facebook Pages Get New, YouTube-Like Tools For Publishing & Managing Videos – Secret videos, expiration dates, custom thumbnails and a new Video Library for organizing everything are among today’s announced upgrades. Facebook

From our Online Marketing Community:

In reply to Find the Right Content Marketing Agency for a Happily Ever After, JoAnne Funch said, “Great article Brooke, love the match analogy and the importance of you choosing a good fit for yourself as a content writer!”

And Tiffany Youngren praised, “This is so true. I’m been researching good writers – this is great advice. Thanks!”

And in response to 5 Ways to Exercise & Develop Your Digital Marketing Muscles, Connor Rickett shared, “Great list of resources, and I like the way you relate it all to a fitness regimen. I often find myself swinging in and out of marketing things. I’ll get deep into it, but then it’s the first thing to go when the workload ramps up. I’ve found it’s easier if I actually force myself not to spend as much time on it when I’m in the mood, to avoid burn out. Balance, balance, balance.”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Acquity Group

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