Ashley Zeckman

4 Signs That You Belong at a Digital Marketing Agency

Ashley Zeckman     Digital Marketing, TopRank Agency News

digital marketing agency career

Think back to when you were a child, teenager or young adult. When someone asked you “What do you want to be?”, how did you respond? Scientist, superhero, actor or rockstar may come to mind for many of you.

When I was younger, I always knew that I wanted to do something creative. As a child I drove my parents crazy coming up with new ways to create art, often out of things that weren’t art supplies. It didn’t matter if I was sewing clothes for my dolls or painting a “masterpiece”, I loved art.

Fortunately, I have been able to find a career that has allowed me to hone and develop my creative side, in a way that can be measured. I’ve worked many “jobs” but have never found any position as satisfying as working at Toprank Online Marketing. I get to work with a group of incredibly talented people that are constantly pushing me to be better.

Working at a digital marketing agency isn’t a fit for everyone. However, once you’ve been bitten by the agency bug, you’re hooked. If any of the signs below resonate with you, chances are you might be a fit for agency life.

#1 – You Like a Fast-Paced Environment

Working at a digital agency offers the opportunity to work with many types of clients, all at different stages in their digital marketing journey.

A good digital agency (and the employees that work there) are agile and can adapt to client needs. When clients determine that their priorities shift, that often means that yours shift as well.

If you embrace the challenge, you will be able to show significant value to your clients and colleagues by adapting to their needs while still following a set of digital marketing best practices.

#2 – You Crave Collaboration

Have you ever been stuck on a project or had an idea on the tip of your tongue but just couldn’t communicate it effectively?

One of the benefits of working at a digital agency is that you’re surrounded by other marketing minds that can help you through the process. You are fortunate to have a team of people that have been through similar experiences and can come together to help you brainstorm content ideas or help determine why client programs aren’t performing as well as you would like them to.

At the end of the day, you have a group of people that you can rely on to help you come up with the best solution to help your clients be successful.

#3 – You Are Creative Person

What do Account Managers, Copywriters, Social Media Strategists and SEO Specialists all have in common? They are all creative problem solvers.

At a digital marketing agency, all members of the team are enabled to take a creative approach to solving problems for clients, and internal team members. There are also opportunities to take a creative approach to any service area, no matter your position.

Always remember that adhering to best practices doesn’t mean that you’re limited in how you approach content marketing topics, tactics and ideas.

#4 – You’re Obsessed With Learning

If you think you know everything there is to know, chances are that working at an agency might not be right for you.

Successful digital marketers are always on the hunt for new ideas that can improve how they deliver results. No matter how much you know, there are always opportunities to learn from other intelligent marketers.

You can self-educate by keeping a pulse on relevant resources, meeting with internal team members and attending industry events to keep up with the quickly evolving digital landscape.

Currently On the Hunt for the RIGHT Agency?

If you think that the signs above describe you, you are likely a fit for agency life. Now comes the daunting task of finding an agency with the the right culture, pace and offering for you.

TopRank Marketing is currently searching for some new marketing mavericks to join our smart, creative and results driven digital marketing agency. Click on any of the positions below to see if they might be right for you:

Content Marketing Lead: Do you love the idea of taking a concept from research all the way through social amplification to reach a wider audience? Are you a stickler for grammar, spelling, and attention to detail? If so, explore the details of this position.

SEO Copywriter: Like being the ultimate seeker in a game of hide-and-seek, this person would help our clients’ content get found by paying attention to the details that make a difference. Does that sound like you?

Account Manager: For this position, leadership, digital marketing creativity, organization and problem solving skills are second nature right along with the ability to provide both strategic direction and development of tactical marketing plans for clients. Success in this position means being comfortable providing guidance and consulting to the Fortune 500 companies we serve as well as TopRank Marketing team members.

Associate Account Manager: The perfect person for this position is looking to make a difference for our clients. In working side-by-side with our Account Managers, you will help shape our clients’ programs by developing communications strategies and managing tactical plans for an integrated and measurable mix of tactics.

For a complete list of our current openings, visit our Careers page.

Maybe you’re not looking for a digital marketing position, but would like to have a team like TopRank Marketing in your back pocket. If so, we’d love to chat! Contact us to see if we may be a fit for your organization.



Image via Shutterstock

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.