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Online Marketing News: Google Goes ABC.XYZ, Twitter Without Limits, Search Factor Findings

TopRank Marketing Editor     Online Marketing, Online Marketing News

Effectively Use Visual Storytelling

How to Effectively Use Visual Storytelling for Your Brand (Infographic) – According to a new infographic from Widen, you only have 8 seconds to capture the reader’s attention with great creative before they scroll away. Check out the infographic to learn more ways to integrate visual storytelling into your brand’s marketing. Widen

The Moz 2015 Search Engine Ranking Factors Study – Moz announces the results of their biannual Search Engine Ranking Correlation Study and Expert Survey, a.k.a. Ranking Factors. Moz

Google Moves Under Umbrella Company Alphabet – Google is listening to Wall Street, while also trying to keep its innovation going. The Silicon Valley behemoth is reorganizing under a new name — Alphabet — and separating its moneymaking businesses from the moonshot ones. Google

Survey: 80 Percent Of Mobile Marketers Using Location, Mostly As Audience Proxy – Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad platform xAd. However uncertainty about ROI and campaign performance is holding back more enthusiastic adoption. Marketing Land

Smartphones Now Account For Half of US Adults’ Digital Media Time – Connected adults in the US spent 49% of their digital time in March 2015 using smartphone applications (43%) or browsers (6%), reports comScore in a new study. MarketingCharts

Only 2% of Marketers Have ‘Very Effective’ Content Strategy [Study] – According to a new study by the CMO Council, content marketing is on the rise – but less than half of B2B marketers think their strategies are at least somewhat effective. ClickZ

Pre- or Post-Sale, LinkedIn Is Tops for B2B Customer Engagement – LinkedIn is business-to-business (B2B) firms’ social go-to for product launches, and recent research indicates that it’s also huge for engaging customers throughout the sales process. eMarketer

Twitter Launches Full Archive Search API To Give Enterprises Instant Access To Every Tweet – Expanding on historical products offered by its Gnip service, Twitter is now offering social management platforms real-time access to full Twitter stream. Marketing Land

Facebook Extends Autoplay Video Ads, E-Commerce Ads to Others’ Apps – Facebook is bringing its autoplay video ads to third-party mobile apps that sell ad space through Facebook’s mobile ad network Audience Network, the company announced on Tuesday. Advertisers aren’t able to buy ads specifically to run on the mobile ad network; instead it’s like an overflow room, where Facebook takes the ads that run on the social network and syndicates them to others’ apps based on the advertiser’s defined targeting parameters. Ad Age

Twitter Removes 140-Character Limit From Direct Messages – If you’ve checked your Direct Messages today, you may have noticed that something’s missing: the limitation of 140 characters. You can now chat on (and on) in a single Direct Message, and likely still have some characters left over. Twitter

Periscope Users Watch 40 Years’ Worth Of Video Per Day – Periscope has released its first company report since launching in March, and the numbers are impressive: The streaming video service boasts more than 10 million accounts, and says its users watch the equivalent of 40 years’ worth of video every day. Back in April, Twitter shared that Periscope had reached 1 million users just 10 days after launch. Fast Company

Facebook Adds High Performing Ad Units To Audience Network – The social network is now offering autoplay video in native app advertising and dynamic product and carousel ads in full-screen interstitials. Marketing Land

From our Online Marketing Community:

In response to Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion, Olivia Smith commented, “Nice article.Content management is of course very important , it was really shocking to hear one had to shed 1 billion for this…”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Widen

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