One of the biggest problems that many marketing organizations are facing today is creating quality content on a consistent basis. It can be a challenge to make sure every piece of content you produce is effective at helping to attract, engage and convert target customers.
In fact, according to research from Content Marketing Institute and MarketingProfs, only 38% of B2B marketers state that their content marketing is effective. If you are one of the 62% of marketers that really need to improve content marketing performance, we have just the ticket. Literally!
Our friends at MarketingProfs are hosting a series of workshops focused on helping marketers reach content marketing success. From September 30 through October 2nd, these workshops will be held in Minneapolis.
Get Creative and Win! TopRank Marketing will award one free pass to the workshop of your choice in Minneapolis to whomever leaves the most creative comment on this post about why they should attend.
What Will You Learn at MarketingProfs University?
Workshop Title: Content Rules
Date: September 30, 2015
Instructor: Michael Brenner, Head of Strategy at NewsCred
In this workshop, Instructor Michael Brenner will cover the many ways to make content magic through industry best practices and show you how (and where) to find inspiration as well as how to reach the ideal audience(s) with whom you want to develop a lasting relationship.
Michael will also guide you through many group exercises focusing on critical elements in developing award-winning content, exploring various content formats and platforms, and creating relevant personas and messaging to drive conversions. You’ll walk away with a toolbox full of tactics that you can immediately apply back in the office.
Workshop Title: Everybody Writes
Date: October 1, 2015
Instructor: Kerry O’Shea Gorgone, Instructional Design Manager, Enterprise Training at MarketingProfs and Host of the Marketing Smarts Podcast
This workshop will focus on audience-centric writing and the fundamental shifts in thinking that require marketers to inspire, educate, and help rather than talk up benefits and features. Learners will receive hands-on training in creating different types of content for their ongoing marketing initiatives, so bring some current writing projects with you to the workshop.
The session will demonstrate various ways to collaborate on content creation, and you’ll have the opportunity to give each other feedback on voice, tone, and medium. You’ll not only learn to develop long- and medium-form content, but you’ll examine how these different types of written content align with various stages of the buyer’s journey.
Workshop Title: Finders Keepers
Date: October 2, 2015
Speaker: Letisha Millsap, Marketing Strategy and Demand Generation Consultant
In this workshop, you’ll learn the difference between a lead nurturing and general marketing campaign. You will be able to review specific programs geared towards prospects and customers, the ten steps to create a lead nurturing program, and the different types of tests you can apply to measure your campaigns’ effectiveness.
Letisha will guide you through many group exercises focusing on critical elements in developing a nurturing program—from creating a buyer’s persona, to building specific messages for that persona, to documenting your content library. You’ll walk away with a toolbox full of tactics that you can immediately apply back in the office.
For even more reasons to check out the MarketingProfs University workshops, here are the top three from MarketingProfs marketing manager, Matt Snodgrass (plus a BONUS):
1) People will learn these three topics (writing, content marketing, lead generation) in a way that’s standardized and easily repeatable. We’re calling it the ‘MarketingProfs way.’ The way we do things. These are proven tips, tactics, and techniques.
2) Small, intimate workshop sizes. Lots of instructor interaction, group work, peer collaboration and cooperative learning to better reinforce the material.
3) This is not only a workshop, it’s an entire learning experience. We provide pre-course preparation, in-workshop learning, and post-workshop reinforcement to keep the content fresh and help learners incorporate it into their daily work routines.
4) They get to talk to Ann Handley at the end of them!
Are you ready to get content marketing smart?
Members of the TopRank Marketing team will be in attendance at each of the MarketingProfs University workshops in Minneapolis and we’d love to see you there as well! If you don’t want to chance it, be sure to check out each of the links above for more information.
How can you win a FREE PASS worth $795? Just leave a creative comment below on why you would like to attend one of the workshops. We will pick and announce a winner on this blog post and on Twitter using the @TopRank handle on Monday September 28.
Remember, creativity wins!
If you’re already registered for a workshop, we’d love to connect with you at the event in person.
Image via Shutterstock