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Online Marketing News: Farewell To Twitter Favorites, Facebook Makes The Grade, Rich Answers Get Richer

TopRank Marketing Editor     Online Marketing, Online Marketing News

How Do You Compare To Serious Business Bloggers?

How Do You Compare to Serious Business Bloggers? [Infographic] – Are people spending more time blogging than before? Are people writing longer or shorter posts lately? Has publishing frequency changed for the typical blogger? We asked 1074 bloggers the same 11 questions. We learned that the business of blogging is changing. Some things are consistent, but a trend has emerged. Orbit Media Studios

B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective – Content Marketing Institute’s latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content. Marketing Land

Shopping Campaign Click And Ad Spend Growth Far Outpaced Text Ads Across Engines In Q3 [Study] – Merkle RKG’s Q3 Digital Marketing Report finds clicks share from Shopping campaigns on Bing Ads and Google AdWords on the rise. Search Engine Land

Digital to Account for 40% of Out-of-Home Ad Spending in 2015 – Advertisers are increasingly moving their spending from traditional media to digital formats, and outdoor ads are no exception. Advertisers in the US will spend $2.96 billion on digital out-of-home (DOOH) advertising this year, according to the inaugural breakout forecast from eMarketer. eMarketer

Email Delivery Report Finds 21% Of Marketing Emails Fail To Reach Consumer Inboxes – Return Path found that global email deliverability rates have dropped from 83% last year to 79% in 2015. Marketing Land

Report: 55% of Marketers Say Companies Slow to Adopt Marketing Tools – Increased spending on social media and the continued growth of content marketing were two of the big trends predicted for 2015. So far, this prediction has bared out, but perhaps as a self-fulfilling prophecy with the increase in advertising and ecommerce tools provided by social media platforms. SocialTimes

Ad Execs Give Facebook Highest Grades For Social Ad Effectiveness – In eMarketer’s new report, “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms,” executives gave paid social media advertising an average grade of B. When it comes to ROI, Facebook and Pinterest received the highest grades, with Facebook earning a B+ and Pinterest earning a B. eMarketer

Study: Rich Answers Showing Up For 8.6% More Google Queries This Year – Is there a potential problem in your search query? Yo, Google will solve it. Check out this study from Stone Temple that shows how Rich Answers are evolving. Search Engine Land

Facebook Introduces New “Slideshow” Ad Unit For Emerging Markets, SMBs – At an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.” Marketing Land

Report: Forget Engagement, Online Shoppers Want Buying to Be Easier – A new report from Brandshop, provider of digital commerce tools, examines what customers now expect from their e-commerce retailers. Perhaps the most telling and important finding from the report is that consumers are looking to carry out a transaction. SocialTimes

Twitter Ditches Favorites, Moves To Likes – We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite. Twitter

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads – Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that allows businesses with at least five locations to dynamically make their campaigns on Facebook more locally relevant by pre-populating location information. Marketing Land

The LinkedIn Network is Now 400 million members World-Wide – Of the 3.3 billion global workforce, the LinkedIn professional network now includes 400 million, many of which are creating content: more than 1 million members have published long form posts and 19.7 million+ SlideShares have been uploaded. LinkedIn

From our Online Marketing Community:

In response to How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy, Harry Page shared, “Thanks for sharing this update so I can plan, manage my content marketing strategies with the help of these tools in the year 2016. Thanks!!”

And on Content Marketing with Virtual Conferences: Pros, Cons, Examples and Best Practices, Richard Barker said, “I’ve worked with clients in the US and conferencing software has really helped us build a relationship as it`s all face-to-face, there`s a lot of software out there, and using Skype at the moment – I`ll have a play with some of the above to see if they are any better! Thanks for the tips”

What were the top online and digital marketing news stories for you this week?

Thanks for reading and have a great weekend!

Infographic: Orbit Media Studios

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