Ashley Zeckman

Reflecting on 2015 & Gearing Up For Digital Marketing Innovation in 2016

Ashley Zeckman     Online Marketing, TopRank Agency News


This year brought many opportunities for innovation, creativity and growth for the team at TopRank Marketing.

On a personal note, I was beyond excited to re-join the team and dive head first into my new role as Director of Agency Marketing. In this role, part of my responsibilities include ensuring that our team provides creative, engaging, actionable and innovative content for our blog readers each week.

In 2015, our team published nearly 300 blog posts and amassed over 1.4 million unique pageviews for our blog content alone. Keeping the content engine running is an essential part of what we do at TopRank Marketing and I’m pleased to report the numbers above. Nearly a million of the pageviews above were generated from Organic Search which means that our strategy to optimize customers and search engines has led people to our content.

As part of our online community, I’d like to use this post to give you a glimpse into some highlights of 2015 for our team, as well as some exciting changes coming in 2016.

Executive Team Member Promotions

It’s always a great day when we are able to promote one of our own to a leadership position within the organization. The two women below have both shown exceptional drive, dedication and leadership to the team long before earning these executive promotions.

Jolina Pettice has been promoted from Director of Operations to the company’s Vice President. With 10 years of experience at TopRank Marketing, Pettice has performed a number of essential duties including managing Fortune 500 search, content and social media marketing programs for large enterprise organizations.

Alexis Hall was recently promoted from Senior Account Manager to Director of Client Accounts where she leads the account management team. Alexis began her career at TopRank Marketing as an Account Coordinator and she recently celebrated 5 years at the agency and oversees client programs for large software and healthcare companies.

Welcoming New Talent to TopRank Marketing

In addition to promoting current employees to leadership positions, we also added some fresh, creative and innovative talent to our roster. While we do have quite a few new team members start this year, here are some of our most recent additions to the TopRank Marketing Family:

Kevin Cotch joined TopRank Marketing’s SEO team as a SEO Analyst earlier this year. Kevin’s experience as well as his willingness to dive in and help solve complex technical SEO issues has made him a welcome addition to the team.

Another awesome addition to the SEO team was Julia Ramos as a SEO Copywriter. I will be the first to tell you that Julia is not your average copywriter. Her attention to detail, in-depth research and analytical brain have elevated the level of service that we are able to provide to all clients across the board.  

Knute Sands is one of our newest Account Manager’s and has a killer combination of account management and content experience. This makes him uniquely qualified to work with some of our biggest clients on their content marketing strategies and initiatives.

Last, but certainly not least was the addition of Caitlin Burgess as a Content Marketing Lead. Caitlin’s roots in traditional journalism and digital marketing have made her a content marketing machine!

While TopRank Marketing has already doubled its staff since 2013, they are always on the hunt for talented digital marketers. Open positions can be found on the career page of the website.

Building New Client Relationships in Banking & Telecom

TopRank Marketing’s reputation for delivering industry leading digital marketing services and achieving results has recently attracted multiple new clients including a leading fraud protection firm and banking services company with engagements focused on online advertising services and analytics. Additionally, a well-known IT and telecom company recently engaged the agency for content marketing services.

Our legacy clients and new clients have all taught us so much about how to provide value and help them solve problems through our digital marketing consulting and services. All of our clients continue to be a valuable resource and we are so thankful for the opportunity to work with and get to know each and every one of them.

Changing Locations But Not Values

The expansion of our business led us on a quest to find a new office space to better suit our growing needs. As of January 4th, we will be leaving the shores of lake minnetonka and moving to the 55 West Financial Center.

This new space will allow us to continue to develop our team of rockstar marketers, put us closer to local clients and encourage even more collaboration between teams.

If you’re interested, here is where you can find our new office:

55 West Financial Center
10405 6th Ave. N.
Suite 250
Minneapolis, MN 55441

Catching Up With TopRank Marketing President, Susan Misukanis

Susan-Misukanis-Tday-Blog-PostThe heart and soul of our organization has been built by those that have spent time in the trenches building this company from the ground up. One of those people is our President and Co-Founder, Susan Misukanis. I was able to catch a few minutes with her and get some very open and honest reflections about TopRank Marketing’s past, as well as a glimpse into what our office move could mean for the organization.

Q: What are some of the things that you’re most proud of about TopRank Marketing?

A: All of TopRank Marketing’s Clients, small, medium and large who have supported us as we grew, taught us valuable lessons, and have given us the privilege of serving them over the past 15 years.

I’m also extremely proud of the the talented TopRank Marketing team members whose commitment to serving our clients is unmatched.

Q: What is one of the biggest lessons that you’ve learned in the digital marketing business?

A: One lesson we keep learning is how important it is to be committed to hiring the highest achievers and marketing talent who are truly focused getting the best results for our clients!

Q: If you could pick one thing to do over, what would it be?

A: I’m anticipating that we should have moved closer to Minneapolis sooner in order to attract talent who are not up for the drive to Lake Minnetonka. Thank you to all our team members who have enjoyed the daily drive around the lake to get to us!

Q: What are some expectations you have for our new office space?

A: I think that this move will help us attract and retain even more of those talented digital marketers that we are looking for to join our team. We will also have more flexibility with a new and larger space that allows team members to work in private or a collaborate in a team environment.

Wishing You A Happy, Healthy & Innovative New Year

Beyond our move to a new office, new team members and clients, we’re incredibly excited to be part of an industry that is constantly evolving and innovating at a rapid pace. The bar is constantly being raised and we look forward to providing you creative and compelling content in the new year, and continuing to expand our service offering for our amazing clients.

What are you looking forward to most in the new year?

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Ashley Zeckman About Ashley Zeckman

Ashley Zeckman is the Director of Agency Marketing for TopRank Marketing. In addition to finding innovative ways to showcase the exceptional work of her team, she is also responsible for creating digital marketing programs that drive customer acquisition and growth for the agency. Her background includes expertise in everything from content marketing strategy to branding, account management and social media.

Outside of her role at TopRank Online Marketing, Ashley prides herself on being a great home chef, painter, prankster and dog mom.